Having worked with Canterbury over the last couple of years we were delighted to be involved in the kit launch and helped transform a large part of the RFU store at Twickenham!
Brief: To make an impactful backdrop to the RFU Twickenham store to showcase the sponsorship deal for the next 4 years.
Response: Leading rugby brand Canterbury unveiled their exciting new England Rugby kit on 19th September 2012 marking the beginning of a 4 year sponsorship deal with the RFU. The shop in shop area can be seen from everywhere in store and we have made a feature of the entrance with a large Canterbury logo with a bespoke lighting scheme which runs the entire length of the back of the store. A large graphic showing players in the new kits stands out and adds impact to the kit area. The main area product area is very old meets new with purpose built gondolas and back wall for the main and a heritage style unit which hangs product. A black and white image with old sporting heroes creates a great backdrop to that particular area. One of the stand out features is the changing room area which has a pictorial timeline of the Canterbury brand and involvement in rugby. On approach we have designed it to look like a ‘club house’ complete with dug out style seating and photos past and present. Its been great to watch Canterbury grow as a brand and see their involvement with the RFU unfold and we are pleased to be working on associated projects at this time!