Brief: Our brief was to design a new playstation for The National Lottery which would fit in with Camelot's exciting plans to offer National Lottery players and retailers an even better service and further enhance the already positive perception of The National Lottery brand. The new playstation concept also had to meet a range of exacting brand, business and production requirements set by Camelot and The National Lottery Commission.
Response: The brand new playstation design creates a fresh new look for The National Lottery in-store, while capitalising on the strengths of its iconic crossed fingers logo and blue colour that we naturally associate with the brand. It also brings with it a much greater opportunity to boost excitement in-store and promote the full range of draw-based games available. The inspiration for the new design is a reflection of everyone's dream to win the lottery. Physically, this manifests itself in dreamlike bubbles which are melded together to create the tessellated structure of the new playstation.
Testimonial: "With its great new design, the new-look playstation will really stand out in-store, being instantly recognisable to both players and non-players alike. It is simple for players to use, easier for our retail partners to merchandise and maintain, and doesn't take up any more valuable space than the previous models. Its flexible design also means it will fit easily into any type of store." Sales Director, Camelot The new playstations have been rolled out to over 27,500 National Lottery retail outlets across the UK.