Timberland challenged CK to bring the brand's iconic tree logo to life and show their environmental values in action. While developers challenged us to create a visually dynamic shopfront to enhance the overall concept of the centre.
We started with Timberland's brand essence using this to inform the design concept. This enabled us to create a visual language and a crafted solution to create a commercial store which is in line with the brand and uses 85 per cent recycled, repurposed or sustainable materials, constructed using processes and materials with the lowest environmental impact. The store uses substantially, approximately 43 per cent, lower lighting energy usage than the average store. The store provides an exceptional shopping experience, which illustrates how an environmental objective can result in a beautiful and innovative space, which exemplifies the potential in sustainable retail design.
"This store provides a perfect example of what we stand for as a brand. It reflects our heritage in craftmanship; our relationship to the outdoors; as well as our environmental values in action. The store front and 'Market Place' interior design represents Timberland's iconic landmark in the retail world" Head of Visual Communication, Timberland Timberland's in-store team report how many customers arrive through the doors with 'jaws dropped', having not seen anything like it before. They have gone on to become loyal returning consumers. Sales performance has exceeded expectations, since opening, this flagship-status store, has featured in Timberland's top 10 most productive stores globally and in the top 3 in the UK.
Tags:iconic environmental sustainable craftmanship flagship