'alt'
  • 'alt'
  • 'alt'
  • 'alt'
  • 'alt'

Once Upon a Tile

Client: InterfaceFLOR

Brief: InterfaceFLOR commissioned CK to create and execute a new umbrella campaign for their 2011 European product launch.

Response: The campaign theme ‘Once upon a Tile’, was based on 8 classic gothic fairytales with a contemporary twist, each being well known across the 26 countries and 11 languages that the campaign features. Each new product was shot on location in and around London as well as using the purpose built photographic studio at CK to produce photography and film for use in brochures, magazines, showrooms, advertising, events, launch kits, giveaways, website and viral campaigns.

Tags: photography, Campaign, brouchures, advertising,

  • Levi'[s Revolution
  • 'alt'
  • 'alt'
  • 'alt'
  • 'alt'
  • 'alt'
  • 'alt'
  • 'alt'
  • 'alt'