Client: Sony PlayStation
Our iconic design for the launch of the latest version of Sony PlayStation®’s top selling driving game - Gran Turismo, plays on the content of GT5 Prologue and embodies the spirit game.
Brief: The brief was to create a ‘premium’ driving simulator pod that would feel just as at home in an automotive dealership or on an exhibition stand of a car manufacturer as it would in a traditional gaming environment, creating the ultimate consumer experience.
Response: The ‘pod’ is highly engineered and beautifully crafted with every element designed with the same impressive aesthetic and attention to detail of the GT5 game itself, reflecting its brand values of premium, precision engineering. Showcasing Gran Turismo 5 Prologue™, the driving simulator pod is being used at a wide range of promotional events across Europe, including the Formula One, Spanish Grand Prix and 24 hours Le Mans race.