CK’s relaunch of Levi’s® UK Flagship store on Regent Street, is a demonstration of Levi’s® craftsmanship.
Response: Designed as a journey through an artisan’s working environment, a ‘courtyard’ transition space will showcase exclusive product collaborations and art exhibitions. Through two sets of huge factory doors visitors enter the main body of the store, which has a clean and industrial look and feel. Along the left hand wall, running over the stairwell, is the product gallery; this cowl panelling is inspired by textile inspection cabinets, and provides a canvas where seasonal and promotional product stories can be told. Follow the contemporary glass staircase, down to the basement and the ‘Inspection Room’ where key fits and finishes are displayed on tailor’s forms and in illuminated cabinets. The basement also houses the 501 Jeans warehouse. Here, customers will find different washes of the original button fly jean, with the 501 Jeans table to the centre floor presenting the most popular finishes in an easy to shop display. The re-crafted flagship store is designed to demystify what makes one pair of Levi’s® distinctly different from another - and that of its competitors – whilst easing the buying process for customers.
Testimonial: “With this store Levi’s® is aiming to offer its customers the ultimate brand experience. It is visually captivating whilst providing expert knowledge, product offering and story telling. CK has created a place where craftsmanship and authenticity deliver the most genuine experience of the brand in Europe.” General Manager Levi’s® UK.