Client: Tommy Hilfiger
Tommy Hilfiger’s Spring/Summer 2010 Miami-themed collection was brought to life by Blazinstar in the form of a high profile ambient installation at Nuevos Ministerios in Madrid, Spain. This campaign invited target audience members to relax ‘beach style’ in one of over 100 specially created and positioned Miami deckchairs with parasols, enjoy specially designed bottles of Tommy water, and a taste of Miami’s beach culture against the backdrop of a stunning Tommy Hilfiger billboard. The ambient installation secured significant consumer and press interest for Tommy Hilfiger, as well as stimulating word of mouth for the new S/S Miami collection.
Response: • 100,000+ OTS (opportunities to see) • Global rollout by local teams following the success of the Madrid launch • 1500+ active event participants *The campaign, vividly bringing Miami to Madrid, secured a story in the El Mundo paper, and was regarded as such a huge success that Tommy Hilfiger Int’l rolled the campaign out to other countries, including France.