Search News


 

ZSL Zoo appoints UM as media partner


ZSL Zoo appoints UM as media partner

Posted by: UM London | Date added: Tue 17 Apr 2018

Zoological Society of London (ZSL), the international conservation charity organisation that operates ZSL London Zoo and ZSL Whipsnade Zoo, has appointed UM as its new media strategy, planning and buying partner following a three-round competitive pitch.

ZSL was looking for a strategic partner to plan and buy all media investment, offline and online . It was also keen to explore innovation and new ways of reaching audiences to maximise the reach and impact of the charity, while working with an organisation that works ethically, responsibly and sustainably.

ZSL currently runs more than 50 conservation projects across the globe, as well as the Institute of Zoology, a renowned centre of excellence for scientific research for animal conservation. ZSL London Zoo, offers a close-up and intimate experience, and ZSL Whipsnade Zoo is the UK’s largest zoo and home to many larger species, such as white rhinos, brown bears and Asian elephants.

Rich Storton, Director of Commercial and Communications for ZSL, comments: “We were looking for a media partner able to both build our brands and drive visitor numbers to our Zoos, but also to underline our efforts to inspire, influence and empower people across the world to protect, care and work for wildlife.

“Changing agencies is never an easy decision, but UM offered a new and intriguing take on what we could do with media channels and how to make the most of our budgets to generate the maximum impact.”

Sophia Durrani, Managing Partner for Strategy at UM, adds: “ZSL has a wealth of data, so we’ll be aiming to help the team make sense of that information and use it to create and drive more dynamic campaigns.

“It’s a remarkable charitable organisation that devotes itself to not only the conservation of animals, but also their ever-threatened habitats. We’re looking forward to helping them inspire new generations of visitors.”

Other articles by UM London:


A+E NETWORKS UK APPOINTS UM AS NEW MEDIA PARTNER

A+E NETWORKS UK APPOINTS UM AS NEW MEDIA PARTNER

A+E Networks UK has appointed UM as its new media strategy, planning and buying partner. The partnership began in July 2018.

Date added: Thu 19 Jul 2018


UM, Byte London, Spotify and Years & Years collaborate to share new album via Snapchat lens.

UM, Byte London, Spotify and Years & Years collaborate to share new album via Snapchat lens.

To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London created a first ever augmented reality (AR) experience for Spotify.

Date added: Mon 09 Jul 2018


Two-thirds of older Brits feel they are stereotyped in advertising

Two-thirds of older Brits feel they are stereotyped in advertising

Research has revealed the extent to which the advertising and media sectors are frustrating the UK’s ageing population.

Date added: Fri 06 Jul 2018


Fentimans brings in UM for £1m media account

Fentimans brings in UM for £1m media account

With the premium mixers & soft drinks category being in strong growth, driven by a shift towards improved quality, craft and flavour innovation, Fentimans, the botanically brewed drinks maker, has appointed UM as its media planning and buying agency.

Date added: Mon 02 Jul 2018


Rachel Forde joins UM as UK CEO

Rachel Forde joins UM as UK CEO

UM, the IPG Mediabrands full-service global media agency, has appointed Rachel Forde as UK CEO. In this newly-created role, Forde will spearhead UM’s growth plans to develop a future-facing media agency that meets the changing needs of its clients.

Date added: Thu 19 Apr 2018