Posted by: The Specialist Works | Date added: Fri 28 Apr 2017
Fixed-fee estate agency YOPA has appointed global media agency The Specialist Works (TSW) to handle its media planning and buying account. The agency pitched against Maxus, Mediavest and the incumbent Vizeum. The pitch was managed by marketing analytics experts Ebiquity.
YOPA saves home sellers thousands by charging a fixed fee instead of the usual estate agency commission. YOPA’s hybrid approach offers home sellers the best of both worlds: the efficiency and convenience of an online platform, combined with the expertise of a dedicated Local YOPA Agent to support them through their sale.
With a rapidly growing market share, YOPA is disrupting the traditional estate agency market.
YOPA needed a nimble agency to deliver both value and accountable results. YOPA were attracted to TSW’s disruptively agile approach to planning and buying AV channels and channel agnostic approach.
TSW’s game-changing capabilities of planning and optimising consumer response agnostically across AV enables YOPA to achieve the greatest efficiencies in driving valuations.
Matt Pover, Chief Commercial Officer says: “We were drawn to the energy of the YOPA team, and how perfectly poised the marketing challenge is for us to make a substantial impact. The hybrid estate agency sector has disrupted the market and is growing fast – now’s the time for brands to claim their territory and scale efficiently. With our data-led approach to integrated planning, a uniquely agile AV model, and track record of delivering growth for digital brands like Angry Birds, Boohoo, eHarmony, Ovo Energy etc., we predict YOPA ‘SOLD-signs’ will be an increasingly popular garden feature in the coming months and years.
David Jacobs, Chief Marketing Officer at YOPA adds: “The Specialist Works are a team of experts so we know that our media spend is being maximised. We wanted an agency that would constantly challenge our brand and one with a history of successful performance campaigns. We look forward to seeing what The Specialist Works can do for our business.”