Posted by: Butterfly Cannon | Date added: Fri 19 May 2017
ButterflyCannon create brand positioning, identity & packaging design for the world’s first premium beauty range specifically created for women before, during & after pregnancy; Unity Beauty Essentials – The Pregnancy Collection
Unity Beauty Essentials - The Pregnancy Collection is the first and only luxury beauty product range specifically designed to be clinically safe for pregnant women. The founder, Parvathi Nair, conceived the brand during her own pregnancy, after finding that existing pregnancy safe beauty products were either cold and clinical-looking or had a patronising baby-centric aesthetic. Combining over a decade of experience in the beauty industry with her experience of natural and holistic remedies from her childhood in Kerala, India; she resolved to create a range of luxury beauty products that would cater to the needs and concerns of a pregnant woman without compromising on the indulgence of the beauty experience.
In order to build a brand worthy of the time and care that had been invested into creating such quality products, we first had to identify a compelling positioning that clearly communicated the unique properties of the range. The Unity positioning and name brings together the three core needs of the consumer - beauty, care and efficacy and the three emotional drivers of nurture, nature and community, as well as celebrating the most important union of all, that of a mother and her baby.
The Unity positioning is brought to life on pack through a series of interlocking foiled gold rings accentuated by an inner ring of golden dots that are a gentle nod towards the founder’s Indian heritage. These are laid over a soft, off-white background symbolising caring and nurturing, whilst accents of pink add a touch of femininity. The sections of pale and vivid green are inspired by the brand’s signature ingredient – the Indian Gooseberry.
Parvathi Nair, Founder of Unity Beauty Essentials comments: “When I came up with the idea behind Unity Beauty Essentials, I knew I wanted to create a beautiful brand that I would be proud to display. ButterflyCannon have certainly delivered this, but I was also impressed by how they got to the heart of the philosophy behind my product and ensured this was carried through to the brand identity and packaging.”
Arron Egan, Associate Creative Director at ButterflyCannon adds, “As a totally new and unique proposition, there were a lot of factors that had to be taken into consideration when working on this brand. By understanding the quality and efficacy of the product ingredients and by getting to the heart of the brand story, we were able to deliver a solution that communicates both the practical and emotional benefits to the consumer whilst retaining luxury and premiumness.”
Hennessy approached us to create a limited-edition design for their iconic V.S.O.P Privilège expression that would celebrate the blend’s 200th anniversary; the moment when, in 1818 the future King George IV of England received a specially commissioned "tierçon cask of excellent quality old pale" from James Hennessy. A moment that marked the birth of a new style of Cognac that would lead to the creation of the now universally recognized “Very Superior Old Pale" Cognac designation by Hennessy.
Date added: Thu 31 Jan 2019
VOYA is a luxury organic spa brand based in Co. Sligo, Ireland, that combines the 300-year-old Irish tradition of seaweed bathing with a 5-star global spa experience. They came to us to create limited edition packaging for their range of skincare products that was in keeping with their organic, earthy and environmentally friendly ethos, whilst celebrating the festive season.
Date added: Fri 21 Dec 2018
ButterflyCannon create the brand positioning, identity and packaging design for an exciting new rum brand,
Date added: Wed 03 Oct 2018
ButterflyCannon have created the brand positioning, identity, naming and packaging design for Walgreens Boots Alliance’s new wellness range, a collection of three protein powders that are both disruptive whilst feeling approachable and deliciously healthy.
Date added: Fri 18 May 2018
ButterflyCannon create brand positioning, identity & packaging design for Tom Parker Creamery, a range of premium dairy products made from free-range milk & 100% natural ingredients
Date added: Mon 22 Jan 2018