Search News


Tynan D'Arcy Pretty Polly Redesign Wins Award

+ZOOM

Tynan D'Arcy Pretty Polly Redesign Wins Award

Posted by: Creativematch | Date added: Wed 14 Nov 2012

The great British brand Pretty Polly has been dressing legs since 1919, from sheers to opaques and sleek Naturals to timeless Nylons. The redesign evokes a 1940's look with contemporary images.

The winner of Packaging Re-Design, Marketing Design Award is for Pretty Polly brand re-design, by Windsor Design Agency Tynan D'Arcy.

The great British brand Pretty Polly has been dressing legs since 1919, from sheers to opaques and sleek Naturals to timeless Nylons.

Tynan D?Arcy were tasked with developing a unique and impactful brand identity that would have maximum on shelf impact, as well as unify a range portfolio. The identity needed to retain a link to it?s long established brand heritage in order to maintain recognition with a loyal consumer base, however it needed to be modernised to appeal to a broad target audience of 16-60 year old women. The Pretty Polly existing brand values of contemporary, accessible, fashionable, versatile, fun remained relevant to the broad target audience and therefore it was key that brand development was in line with these values.

The outcome, a sexy, elegant, aspirational and flexible photography style that comtemporises and premiumises the brand, and allows for individual sub-range personalities to be brought to life, strengthening the brands emotional appeal.

Charlotte Hanna, Marketing Manager Courtaulds UK quoted on the Nylon's range:
'Today?s Nylons pack evokes a look reminiscent of the 1940?s but uses contemporary images with a nostalgic twist. We are immensely proud of this pack design, it has great in store impact'.


Creativematch

http://www.creativematch.co.uk


Telephone 0845 676 2250

Other articles by Creativematch:


Most Beautiful Books of 2017 - Books Are My Bag

Most Beautiful Books of 2017 - Books Are My Bag

The Bedlam Stacks, As Kingfishers Catch Fire, Homegoing, Lost Words, Ravilious & co, and Tangleweed and Brine in running for ‘Beautiful Book’ award.

Date added: Tue 07 Nov 2017


Take Five with Nigel Collett, CEO rpa:group

Take Five with Nigel Collett, CEO rpa:group

Nigel Collett, CEO of rpa:group answers our quick fire Take Five.

Date added: Mon 14 Jan 2013


Freelance Britain - The North South Divide

Freelance Britain - The North South Divide

A survey by PeoplePerHour suggests there is a significant difference between the growth in freelancing across the country - but what are the drivers behind this?

Date added: Thu 13 Dec 2012


Basecamp App Rappel By Gospelware

Basecamp App Rappel By Gospelware

Take Basecamp mobile with this slick new app from Gospelware

Date added: Tue 16 Oct 2012


Reverse Robbery Viral

Reverse Robbery Viral

Sydney Agency The Monkeys produce slightly disturbing 'reverse robbery' video for Aussie drink Oak

Date added: Fri 05 Oct 2012