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Travis Perkins and PCD win Construction Marketing Award


Travis Perkins and PCD win Construction Marketing Award

Posted by: ewe agency | Date added: Mon 17 Dec 2012

Building materials group Travis Perkins has won a Construction Marketing Award for the best use of direct marketing. The campaign was undertaken with their agency partner, PCD.

Building materials group Travis Perkins has won a Construction Marketing Award for the best use of direct marketing. The campaign was undertaken with their agency partner, PCD.

The judges recognised the campaign as a clear example of an integrated and collaborative approach between analytical, creative and sales teams designed to significantly alter customer behaviour.

Commenting on the win Saul Michelson, Head of CRM at Travis Perkins said: “We put the intelligent use of data at the heart of our work. This allowed us to create personalisation, dynamic mapping and targeted offers, that encouraged branches to develop and strengthen their relationship with customers.”

The awards are organised by The Chartered Institute of Marketing Construction Industry Group and are widely recognised as the benchmark for sector.

Steve Moncrieff, strategy planning director at PCD said:”This is great recognition for a lot of work from both teams at Travis Perkins and PCD. The campaign is a real exemplar of how data can be used to drive efficiency and increase sales.”

This win crowns a busy year for PCD, who recently expanded the team to meet a growing client portfolio that includes Capita, Aviva and NFU Mutual.

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