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Torch takes on global social media role for chocolate giant

Posted by: torch

Date added: Wed 04 Jul 2012

Torch, the specialist B2B food and drink agency, has been awarded the task of developing the global social media strategy for Callebaut and Cacao Barry - two key brands within the Barry Callebaut group, the world’s leading manufacturer of cocoa and chocolate products.

The plan will engage chocolatiers, bakers and chefs within the dynamic and constantly evolving social media space across global territories and multiple languages, including English, French, Dutch and Japanese.

The brands will be building conversations with chefs and chocolatiers through the integration of Facebook, Twitter and YouTube. Pinterest will be vital to the campaign, providing a platform to share the visual excitement of chocolate, which the target audience are so passionate about.

“We are delighted the brands have chosen Torch to help them really grasp the social media opportunity” says Michael Gividen, Managing Director of Torch. “The brands are joining our continually expanding portfolio of clients looking to engage with foodservice and hospitality operators via social media.”

www.callebaut.com

www.cacaobarry.com