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Toddler bath products, that are natural, gentle, easy-to-use and feature an octopus… now that’s handy!

Posted by: Biles Hendry

Date added: Tue 10 Jan 2017

Paul Lindley, the man behind Ella’s Kitchen, launched his range of bath products for young kids in 2015. Named after his son, Paddy’s Bathroom consists of five products designed specifically for the early years.

Toddler bath products, that are natural, gentle, easy-to-use and feature an octopus… now that’s handy! Zoom

The original design borrowed heavily on the Ella’s Kitchen design language but didn’t observe kids’ bath category codes or allow this brand ‘to stand on its own two feet’. Biles Hendry was asked to redesign the packs to elevate their natural and gentle positioning, whilst firmly placing them in kids bathing and creating a stand-alone brand.

Young children are fascinated by the weird and wonderful animals that can be found in water, which gave rise to the inclusion of illustrations of a playful, bubbly, bathing octopus. While the baby tier creates some clear on-shelf differentiation by featuring a turtle .

Biles Hendry have kept the designs soft, gentle and honest and used category visual language to provide consumer reassurance that the products will be kind to their young ones’ skin. The overall delivery majors on seeing the world through the eyes of a child, with child-like lettering and drawings, creating a visual sense of fun that is familiar and appealing to little ones.

The logo has also been designed to be soft, playful and ownable, consisting of child-like writing surrounded by bubbles, with a hidden ‘treat’.

Creative Director Anthony Biles commented: ‘two of the bubbles resemble a parent and child smiling happily cheek to cheek - after all, kids’ bath time is a fun happy together time!’

The range redesign can be seen in stores from January.

Other articles by Biles Hendry:

Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug asked Biles Hendry reinvigorate their range of dry shampoos, to give the reformulated products, packaging that would show the Superdrug offering to be a worthy competitor to market leader Baptiste.

Fri 20 Jan 2017

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère.

Mon 16 Jan 2017

Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry was briefed by Lidl to create a range of more premium Scottish biscuits for the UK market.

Tue 10 Jan 2017

Raise your glasses, then raise the roof

Raise your glasses, then raise the roof

Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec.

Wed 04 Jan 2017

Infrared protection sunscreen from Superdrug

Infrared protection sunscreen from Superdrug

Biles Inc. was briefed by Superdrug to extend its best selling Solait sun lotion range to include Infrared protection variants.

Thu 31 Mar 2016

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