Posted by: The Market Creative | Date added: Mon 20 Apr 2015
Thomas Sanderson is promoting its conservatory valet service with a light-hearted, humorous TV campaign from The Market Creative.
The 30 second TV ad launches on 20 April 2015 for four weeks on home interest satellite channels.
It opens with a man enjoying reading the morning papers in his conservatory, until his wife announces that Thomas Sanderson have arrived to valet it. He feels that this is his job and sets about competing to clean it. In the end ‘the difference is clear’ and he steps back to admire the much better job that the professionals can do.
The Difference is Clear idea has been applied across all channels including direct marketing mailers, press and radio ads with a month-long campaign on Classic FM.
Sue Benson, Managing Director at The Market Creative said: “We tell the Thomas Sanderson story from specialist expertise to amazing ongoing results with a warm-hearted hint of humour to dramatise the difference between the professionals doing the job, and the non-professional - be that the customer, window cleaner, or anyone with a brush and hosepipe.
“It’s intended to appeal to house proud, discerning conservatory owners and was inspired by the huge effort involved in cleaning every inaccessible inch of their conservatory that the valeting team undertakes.”
Natalie Thomas, Marketing Director, at Thomas Sanderson said: “The Difference is Clear helps us to communicate the meticulous effort our technicians employ to valet a conservatory, from their expert knowledge to specialist materials and equipment such as self-cleaning, eco-friendly products. It’s a new approach for the sector and we love the light-heartedness that helps bring the message home to people who perhaps wouldn’t see the difference that professionals can make.”
The TV campaign was written by Matt Baker and art directed by Matt Haigh (both The Market Creative). It was directed by Ben Tonge through Chief Productions.
The Market Creative won the work in a two-way pitch at the start of the year. The ad was conceived and delivered over eight weeks. The agency first worked with Thomas Sanderson three years ago, producing idents for the company’s first TV sponsorship deal.
2nd floor, Cooper House, 380a Third Avenue, Manchester, Greater Manchester, M17 1JE Telephone 0161 872 7813
The Market Creative has developed a new brand identity for Manchester home furnishing store, Housing Units.
Date added: Wed 03 Jan 2018
The Market Creative has developed a new TV campaign for Sharps bespoke fitted wardrobes, capturing the emotional benefits of feeling beautifully organised.
Date added: Wed 04 Oct 2017
Following a record autumn campaign, Sharps Bedrooms is launching a £1.2m winter drive conceived by The Market Creative.
Date added: Tue 01 Jan 2013
The Market has expanded its account handling team with two new appointments following several business wins.
Date added: Tue 04 Dec 2012
Manchester’s The Market Creative has developed a suite of educational in-store materials for The Fine Bedding Company following new research that shows consumers are “confused and overwhelmed” when shopping for new bedding.
Date added: Mon 12 Nov 2012