Search News


Thomas Sanderson demonstrates ‘The Difference is Clear’ with TV campaign from The Market Creative

+ZOOM

Thomas Sanderson demonstrates ‘The Difference is Clear’ with TV campaign from The Market Creative

Posted by: The Market Creative | Date added: Mon 20 Apr 2015

Thomas Sanderson is promoting its conservatory valet service with a light-hearted, humorous TV campaign from The Market Creative.

The 30 second TV ad launches on 20 April 2015 for four weeks on home interest satellite channels.

It opens with a man enjoying reading the morning papers in his conservatory, until his wife announces that Thomas Sanderson have arrived to valet it. He feels that this is his job and sets about competing to clean it. In the end ‘the difference is clear’ and he steps back to admire the much better job that the professionals can do.

The Difference is Clear idea has been applied across all channels including direct marketing mailers, press and radio ads with a month-long campaign on Classic FM.

Sue Benson, Managing Director at The Market Creative said: “We tell the Thomas Sanderson story from specialist expertise to amazing ongoing results with a warm-hearted hint of humour to dramatise the difference between the professionals doing the job, and the non-professional - be that the customer, window cleaner, or anyone with a brush and hosepipe.

“It’s intended to appeal to house proud, discerning conservatory owners and was inspired by the huge effort involved in cleaning every inaccessible inch of their conservatory that the valeting team undertakes.”

Natalie Thomas, Marketing Director, at Thomas Sanderson said: “The Difference is Clear helps us to communicate the meticulous effort our technicians employ to valet a conservatory, from their expert knowledge to specialist materials and equipment such as self-cleaning, eco-friendly products. It’s a new approach for the sector and we love the light-heartedness that helps bring the message home to people who perhaps wouldn’t see the difference that professionals can make.”

The TV campaign was written by Matt Baker and art directed by Matt Haigh (both The Market Creative). It was directed by Ben Tonge through Chief Productions.

The Market Creative won the work in a two-way pitch at the start of the year. The ad was conceived and delivered over eight weeks. The agency first worked with Thomas Sanderson three years ago, producing idents for the company’s first TV sponsorship deal.
 

See more from The Market Creative


The Market Creative

http://www.themarketcreative.com

2nd floor, Cooper House, 380a Third Avenue, Manchester, Greater Manchester, M17 1JE
Telephone 0161 872 7813

Other articles by The Market Creative:


The Market Creative unveils Housing Units rebrand

The Market Creative unveils Housing Units rebrand

The Market Creative has developed a new brand identity for Manchester home furnishing store, Housing Units.

Date added: Wed 03 Jan 2018


The Market Creative launches emotive TV campaign for Sharps

The Market Creative launches emotive TV campaign for Sharps

The Market Creative has developed a new TV campaign for Sharps bespoke fitted wardrobes, capturing the emotional benefits of feeling beautifully organised.

Date added: Wed 04 Oct 2017


The Market Creative lands New Balance marketing brief

The Market Creative has been appointed to develop a summer sale campaign to run in New Balance stores and outlets across Europe.

Date added: Thu 25 May 2017


Bricks and mortar stores still matter to millennials

Despite their affinity for online shopping the majority of millennials haven’t completely abandoned the high street and still value physical stores, reveals a new report by The Market Creative.

Date added: Fri 10 Mar 2017


The Market Creative retains Plumbase account

The Market Creative retains Plumbase account

Following a competitive two-way pitch, Plumbase has reappointed The Market Creative for a retained marketing brief.

Date added: Wed 15 Feb 2017