Posted by: The Specialist Works | Date added: Fri 22 Jul 2016
Agency expands growing portfolio with first US acquisition
Award-winning media agency The Specialist Works (TSW) has acquired a majority stake in US digital, print and product agency Elarbee Media, it was announced today. The deal represents further progress in The Specialist Works’ strategic objective to become the first global performance media network.
Elarbee Media will be rebranded as The Specialist Works and will be led by President of Elarbee Media, Kelly Elarbee, working closely with CEO and Founder of The Specialist Works, Jim Lewcock in the UK. TSW and Elarbee Media have been working in partnership for a number of months prior to the acquisition, with TSW UK clients Charles Tyrwhitt, Boden and The White Company already accessing the US market via Elarbee Media.
Jim Lewcock, Founder and CEO at The Specialist Works said: “This is an exciting opportunity for e-commerce businesses needing low-risk launch and aggressive growth in the US. Kelly and the team are impressive. We’re delighted to welcome our first specialist US service as we increase our international reach.”
Kelly Elarbee said: “We are excited to be part of a fast-growing, global family. TSW’s expertise will super-charge what we do for US clients and we are already accessing the US market to European businesses.” Atlanta-based Elarbee Media’s clients include US satellite provider Dish and ecommerce stationery retailer Expressionary. The Specialist Works has offices in London, Kent, Bath Sweden, Germany and Republic of Ireland.
Award-winning global brand performance media agency, The Specialist Works (TSW), has appointed Cathy McPherson as Client Success Director (CS). The newly created role will see McPherson have direct responsibility for several services, including client relationship retention and optimisation.
Date added: Mon 13 Nov 2017
With media planning, buying and creative by The Specialist Works
Date added: Mon 13 Mar 2017