Posted by: The Market Creative | Date added: Wed 07 Oct 2015
The Market Creative has developed a new TV ad to generate in-home design appointments for Thomas Sanderson shutters.
The 30-second TV ad heroes the difference in quality and craftsmanship of Thomas Sanderson interior shutters. Actress Eva Pope, best known for her role in BBC drama Waterloo Road, provided the voiceover. It will run for four weeks on home interest satellite channels.
‘The Difference is in the Detail’ builds on the creative execution The Market Creative unveiled earlier in the year to support Thomas Sanderson’s conservatory valet service.
Sue Benson, Managing Director at The Market Creative said: “The difference of Thomas Sanderson shutters is inherent in the product. All of the elements from hinges to its architectural-style trim encapsulate quality, so the ad heroes the detail of their home-grown craftsmanship and reflects their decades of experience.”
Natalie Thomas, Marketing Director, at Thomas Sanderson said: “Shutters are an emerging market for the UK so there’s a real opportunity to educate consumers about the different types of products we offer as well as their versatility. Our previous ‘The Difference is Clear’ campaign for Conservatory Valet with The Market Creative was a resounding success. This campaign is an extension of that concept; we’re delighted with it and hope to replicate the same kind of uplift. We turned to Eva Pope again for the voiceover for consistency.”
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