Search News


 

The Market Creative launches emotive TV campaign for Sharps


Sharps Beautifully Organised 30 Second TV Advert from The Market Creative on Vimeo.

Posted by: The Market Creative | Date added: Wed 04 Oct 2017

The Market Creative has developed a new TV campaign for Sharps bespoke fitted wardrobes, capturing the emotional benefits of feeling beautifully organised.

The Market Creative has developed a new TV campaign for Sharps bespoke fitted wardrobes, capturing the emotional benefits of feeling beautifully organised.

The “Wake-up Beautifully Organised” 30-second ad launches this week on Channel 4’s Great British Bake Off slot.

The new campaign tells the story of a couple waking up to share a knowing glance, before racing each other to get ready. Beautifully organised, they make light work of it, getting ready in a fast time to an up-tempo music track, Take the World (Let’s Go) by The Phantoms.

There are two edits of the campaign. One heroes a couple in their mid 30s in a slick minimalist urban-styled bedroom featuring the Pure range in white gloss, while the other edit shows an older couple in a modern heritage-style bedroom that showcases the Henley range in a stone finish.

The existing Sharps “Transformation” TV campaign created by The Market Creative in 2015 will continue to air, telling the more practical and rational story of clever storage solutions and space-maximisation gained with Sharps fitted wardrobes.

Sue Benson, Managing Director at The Market Creative said: “Our existing concept clearly communicates the bespoke nature and variety of Sharps wardrobes, so we were looking for a complementary ad that would connect more emotively with customers to complete the story.

“Research told us that people are happier and less stressed when they feel super organised, so we’ve tried to capture this spirit in the “Wake-up” campaign. It delivers energy, personality, modernity and a peek into how much better life could be with Sharps. The art direction is uber stylish, adding a powerful aspirational angle. We’ll now be looking at how we can develop the idea into a richer content strategy for other channels.”

Tim Moore, Marketing Director at Sharps said: “After two years of a very successful TV campaign, there was a need to step back and take a wider view of the market, competitor activity and the opportunities for differentiation. The Market Creative has come up with a very different approach to anything we’ve done before. It’s been tested and well received and we’re really excited to get it on air.”
 

See more from The Market Creative


The Market Creative

http://www.themarketcreative.com

2nd floor, Cooper House, 380a Third Avenue, Manchester, Greater Manchester, M17 1JE
Telephone 0161 872 7813

Other articles by The Market Creative:


The Market Creative helps Silentnight declare war on plastic with latest campaign

The Market Creative helps Silentnight declare war on plastic with latest campaign

The Market Creative has developed a new advertising campaign to raise awareness of Silentnight’s commitment to sustainability and preventing plastic entering the oceans.

Date added: Mon 17 Sep 2018


The Market Creative unveils Housing Units rebrand

The Market Creative unveils Housing Units rebrand

The Market Creative has developed a new brand identity for Manchester home furnishing store, Housing Units.

Date added: Wed 03 Jan 2018


Sharps Bedrooms launches £1.2m winter campaign with The Market Creative

Sharps Bedrooms launches £1.2m winter campaign with The Market Creative

Following a record autumn campaign, Sharps Bedrooms is launching a £1.2m winter drive conceived by The Market Creative.

Date added: Tue 01 Jan 2013


The Market strengthens team with two new appointments

The Market strengthens team with two new appointments

The Market has expanded its account handling team with two new appointments following several business wins.

Date added: Tue 04 Dec 2012


The Market Creative helps demystify bedding for shoppers at The Fine Bedding Company

The Market Creative helps demystify bedding for shoppers at The Fine Bedding Company

Manchester’s The Market Creative has developed a suite of educational in-store materials for The Fine Bedding Company following new research that shows consumers are “confused and overwhelmed” when shopping for new bedding.

Date added: Mon 12 Nov 2012