Search News


 

Posted by: The Market Creative | Date added: Wed 03 Jun 2015

Bakery development and distribution company, Baker Bennett has appointed The Market Creative for strategic marketing consultancy services.

Bakery development and distribution company, Baker Bennett has appointed The Market Creative for strategic marketing consultancy services.
The brand and retail agency will help Baker Bennett consolidate its place and create differentiation in the market to make a greater impact with retailers.
The Market Creative has been tasked with reviewing the whole brand portfolio, including supermarket favourites Bakers Delight and Trymline. Activity also includes analysis of competitors and the shopper journey.

Sue Benson, Managing Director at The Market Creative said: “The ambient bakery category has become stagnant with little differentiation between brands. We will be looking at both products that come under the Baker Bennett umbrella as well as those of competitors to develop a way forward that enables them to stand out and be more competitive.”

Julie Bowmer at Baker Bennett said: “We hope to capitalise on The Market Creative’s knowledge and expertise in our category, finding a new way to market our brands that sets them apart from the competition. We will be looking to bring our proposition up to date and leverage our position with retailers.”
 

See more from The Market Creative


The Market Creative

http://www.themarketcreative.com

2nd floor, Cooper House, 380a Third Avenue, Manchester, Greater Manchester, M17 1JE
Telephone 0161 872 7813

Other articles by The Market Creative:


The Market Creative unveils Bradstone rebrand

The Market Creative unveils Bradstone rebrand

The Market Creative has developed a new brand strategy and integrated campaign to help differentiate Bradstone from the competition.

Date added: Fri 13 Apr 2018


The Market Creative unveils Housing Units rebrand

The Market Creative unveils Housing Units rebrand

The Market Creative has developed a new brand identity for Manchester home furnishing store, Housing Units.

Date added: Wed 03 Jan 2018


The Market Creative launches emotive TV campaign for Sharps

The Market Creative launches emotive TV campaign for Sharps

The Market Creative has developed a new TV campaign for Sharps bespoke fitted wardrobes, capturing the emotional benefits of feeling beautifully organised.

Date added: Wed 04 Oct 2017


The Market Creative lands New Balance marketing brief

The Market Creative has been appointed to develop a summer sale campaign to run in New Balance stores and outlets across Europe.

Date added: Thu 25 May 2017


Sharps Bedrooms launches £1.2m winter campaign with The Market Creative

Sharps Bedrooms launches £1.2m winter campaign with The Market Creative

Following a record autumn campaign, Sharps Bedrooms is launching a £1.2m winter drive conceived by The Market Creative.

Date added: Tue 01 Jan 2013