Posted by: TAMBA Internet | Date added: Thu 22 Apr 2010
Digital marketing agency TAMBA launches viral game for forthcoming TV series Scream if You Know the Answer! on Watch
Staffordshire-based viral and digital marketing agency TAMBA has launched a digital campaign to promote Scream if You Know the Answer! on UKTV’s pay-to-view Watch channel, which premieres on 2nd May.
Filmed at Thorpe Park and hosted by Blue's Duncan James, this family game show will see members of the public teamed with celebrities to complete a series of hilarious challenges - all of which take part of the rides themselves - for a potential prize pot of £5000. Celebrities appearing on the show include Katie Price, Phil Tufnell and Ben Shephard.
The viral game, which shares the show’s name, is a multiple-choice quiz format set on a Thorpe Park rollercoaster. Players are tasked with answering a range of general knowledge, celebrity trivia and logic questions but must, at the same time, use their mouse to balance a sick bucket on their lap as the rollercoaster twists and turns.
The game includes video footage from a ride at Thorpe Park produced by Red Bee Media.
“The game emulates the experience that the celebrities have on the show of having to answer questions and perform tasks all whilst being thrown about on a rollercoaster. Having to keep the bucket balanced whilst asking questions in the game is as tricky as it would be if you were performing the show’s challenges yourself” said TAMBA Account Director, Jon Broomfield.
The launch comes just a few days after TAMBA beat four other finalists to win the Digital Strategy award at The Drum Marketing Awards 2010 for their viral campaign – Apartment 13 – for examining board OCR.
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