Posted by: TAMBA Internet | Date added: Thu 20 Oct 2011
TAMBA Internet has helped Butlins to celebrate its 75th anniversary with the creation of a viral game, Happy Days.
The digital marketing company was appointed to design and manage the online game to help drive traffic to the Butlins website and increase awareness of the different family activities at the UK resorts in Bognor Regis, Minehead and Skegness.
In the two months since its launch, the game has been played over 960,000 times and has topped the European Viral Game Charts, reaching number two in the worldwide chart.
Kay Hammond, CEO of TAMBA Internet, said: “Players act as a guide, helping the guests visiting Butlins to reach their preferred destination by placing them in different areas within a timeframe. By helping more guests, players move through different levels, earning points and increasing their chances of being awarded with their own famous red jacket.
“We’ve been really pleased with the reaction since its launch. The game was organically seeded and didn’t use any paid-for advertising, demonstrating how cost-effective this medium has been in promoting Butlins”.
Players have the opportunity to share the game with their friends and followers on social networking sites, appearing in news feeds and encouraging others to take part.
Jae Hopkins, head of communications at Butlins, said: “As the layout of the game is based on the actual layout of each of our resorts, it really educates the players about the many different facilities we have to offer – it’s also terribly addictive to play!
“Butlins Happy Days appeals to both parents and children alike and I’d like to thank the team at TAMBA for all their hard work in the design and implementation of the game”.
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