Search News


Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Posted by: Biles Hendry | Date added: Fri 20 Jan 2017

Superdrug asked Biles Hendry reinvigorate their range of dry shampoos, to give the reformulated products, packaging that would show the Superdrug offering to be a worthy competitor to market leader Baptiste.

Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

+ZOOM

Featuring illustrations individual to each product and eclectic modern typography, the designs capture the spirit of the product: ‘retro classic’. Dry shampoos have been rediscovered having been iconic in the 50s and 60s and now embraced as a go to styling product for the beauty blog generation.
The products feature playful names, some referencing fragrance while other highlight a unique product attribute such as ’Killer Volume’ and ‘Golden Goddess’, all of which were created by the agency,
The new range launched recently in over 900 stores across the UK.  

Other articles by Biles Hendry:


Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère.

Date added: Mon 16 Jan 2017


Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry was briefed by Lidl to create a range of more premium Scottish biscuits for the UK market.

Date added: Tue 10 Jan 2017


Raise your glasses, then raise the roof

Raise your glasses, then raise the roof

Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec.

Date added: Wed 04 Jan 2017


Infrared protection sunscreen from Superdrug

Infrared protection sunscreen from Superdrug

Biles Inc. was briefed by Superdrug to extend its best selling Solait sun lotion range to include Infrared protection variants.

Date added: Thu 31 Mar 2016


Biles Hendry focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range.

Biles Hendry focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range.

February sees Ella’s Kitchen® rolling out new packaging for their baby dry cereals, with design by Biles Hendry

Date added: Mon 01 Feb 2016