Search News


 

Space launch a new refreshing and filtered campaign for Cravendale


Space launch a new refreshing and filtered campaign for Cravendale

Posted by: Space | Date added: Wed 15 Jun 2016

Creative agency Space has produced a new social film. The Local, inspired by the pure and refreshing taste of Cravendale Milk, will be launched on the brand’s YouTube channel.

The Holy Cow, a pub in Camberwell, is your local with a difference, serving only half pints of pure and refreshing Cravendale to kids. They re-enact everyday scenes you tend to witness down the pub with your mates with a pure, filtered perspective.

The agency was appointed by Cravendale at the beginning of the year. It has created the concept as an evolution of the ‘The Milk Drinker’ ad launched a year ago, recognising that the greatest milk connoisseurs are, in fact, children themselves.

To maintain the quirky humour now synonymous with Cravendale, Space has recreated iconic pub scenarios, such as the old man propped at the bar enjoying a pint, or that one friend who arrives after work still in full cycling gear. The audience is invited to draw comparisons with their own experiences, only to then realise this is an innocent and pure rendition of such moments by children. It has been designed to convey the refreshing quality of pure and filtered Cravendale.

David Atkinson, managing partner at Space, said: “Cravendale is the giant amongst branded milks in the dairy category and we’re thrilled to get the chance to create this work with the team at Arla. We developed this idea to bring to life the point of difference between standard milks and Cravendale, the pure and filtered milk. Our desire was to create great content which could be memorable and shareable and become social currency amongst our target audience. We’ve produced a happy and entertaining idea of the kids’ pub where children mirror adult’s behaviour in a filtered environment, which ultimately proved irresistible.”

Jenna Heinz, Cravendale brand manager, said: “As the leading premium brand in the milk category, we have to keep reminding hard-pressed consumers why our pure and filtered product is the best in class. Space’s ‘The Local’ will bring a smile to the faces of consumers while reinforcing the pure and refreshing taste of Cravendale.”

The campaign is Space’s first work on the Cravendale brand. The agency was also recently appointed the marketing agency to lead Starbucks RTD range across the UK.

 

Other articles by Space:


Glenfiddich launches new campaign with creative agency Space to launch the next instalment of Experimental Series

Glenfiddich launches new campaign with creative agency Space to launch the next instalment of Experimental Series

Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the whisky category (France - September, UK - October, Taiwan – 2019).

Date added: Thu 26 Jul 2018


Nature Valley and Space launch £2m campaign with British tennis stars

Nature Valley and Space launch £2m campaign with British tennis stars

For the second year running, Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), has teamed up with creative agency Space for ‘The Court is Yours’ campaign, to call on the British public to pick up a racket and get playing.

Date added: Tue 26 Jun 2018


CMW Helps BBC Children In Need's Pudsey Become Face Of Peugeot

CMW Helps BBC Children In Need's Pudsey Become Face Of Peugeot

Pudsey to take over car maker’s famous lion for the day.

Date added: Thu 15 Nov 2012


CMW inspires foodie dieters for Diet Chef

CMW inspires foodie dieters for Diet Chef

Integrated campaign targets slimmers with a passion for food

Date added: Fri 24 Aug 2012


CMW Creates Social Media App For Kingsmill

CMW Creates Social Media App For Kingsmill

The new social media app from CMW and Kingsmill is designed to help parents organise their days out during the summer holidays

Date added: Tue 07 Aug 2012