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SPA Future Thinking launches Quantum Lab


SPA Future Thinking launches Quantum Lab

Posted by: Future Thinking | Date added: Fri 28 Oct 2011

Market research agency SPA Future Thinking has launched Quantum Lab, a blue-sky initiative and in-house think tank that will develop new products and brand offerings using research based on the science of consumer choice.

Quantum Lab’s purpose is to develop innovative research solutions for SPA Future Thinking’s clients. It will work with interactive online technology to develop new insight-generation and research tools and introduce them to market.

 

Quantum Lab is initially comprised of a team of five researchers with agency and client-side backgrounds, and with quantitative and qualitative specialisms, as well as systems developers. Experts from the SPA Future Thinking network, including the Paris office, will feed into Quantum Lab.

 

The initiative is headed up by Jan Worsley, associate director at SPA Future Thinking and ex-head of insights at innocent Drinks. It will be based in the agency’s Oxford office.

 

Worsley said: ‘It’s great to be working with a group of people so full of new ideas and with a determination to create tools that provide real value for our clients. I’m excited about the areas we’re working on and we’ve already developed SPA Future Thinking’s sales volumetric forecasting solution, Apollonius. It’s a fascinating time to be innovating within the insight industry.

 

Jon Priest, SPA Future Thinking’s CEO, added: ‘We are constantly re-evaluating and refreshing ways of understanding consumers, users and shoppers. The pace of change in the market research industry is faster than ever as we develop greater insight into the science of consumer choice and create new ways of understanding it.

 

‘As we grow, it makes sense to build on these developments with a group-wide team dedicated to developing the very best insight generation tools. It will allow larger, avant-garde projects that can be used across the group and take SPA Future Thinking into new and exciting areas of research.’ 

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