Posted by: Truth & Spectacle | Date added: Tue 07 Feb 2012
Market research agency SPA Future Thinking has boosted its senior team with the hiring of Jörg Höhner as its global head of automotive.
Höhner joins SPA Future Thinking in the new role of senior vice president, global head of automotive, with a remit to grow SPA Future Thinking’s automotive business internationally and to build on the agency’s already strong sector offer in the UK.
Höhner has more than 15 years’ market research experience in various senior positions, including key roles at Ipsos as director of automotive research, and managing director of Ipsos Loyalty in Germany. More recently he was head of Maritz Research’s automotive group across Europe and Asia-Pacific.
At SPA Future Thinking, Hamburg-based Höhner will take the research and analytics offer to automotive manufacturers, OEMs and providers of related service activities globally. He will also assume direct responsibility for SPA Future Thinking’s automotive research team in High Wycombe, with full access to the specialist quantitative, qualitative and analytics skills across the wider 180-strong team.
The High Wycombe automotive team currently undertakes customer satisfaction tracking and other ad-hoc projects for Mercedes-Benz, Citröen and Peugeot.
Jon Priest, CEO at SPA Future Thinking, said: ‘The appointment of Jörg underlines our rapid development and commitment to build on existing expertise with targeted, value-adding appointments which expand our offer geographically and in terms of capability. Jörg’s proven track record of client delivery in the international automotive research sector will ensure that we channel the significant resources available within our group to achieve growth in this important sector.
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