Posted by: Carat (Formerly MediaVest Leeds) | Date added: Wed 11 Aug 2010
MediaVest Leeds has been appointed by Sovereign Health Care to handle their online advertising activity following a three way competitive pitch.
Sovereign Health Care chose Mediavest for their ability to manage a scalable integrated digital campaign and focus on delivering increased sales.
Based in Bradford, Sovereign Health Care is a growing company in the health cash plan market. Having recently hired a new Digital Marketing Manager and after redesigning the website (www.sovereignhealthcare.co.uk), the next stage is to launch an online campaign to increase website traffic.
Tom Pratt, Sovereign’s new Digital Marketing Manager, was keen to comment on the new partnership with MediaVest; “The online channel is a key area of development for Sovereign Health Care and MediaVest impressed us with their informed approach. I’m looking forward to working with them to drive traffic to our site and build momentum.”
The health cash plan market has seen consistent growth over the last 3 years, with 7.4% of the UK population now being signed up to one*.
Although cash plans are seen as an alternative to Personal Medical Insurance, they are in fact a complementary product and it is this ever increasing consumer understanding which is leading to the growth of the market.
Following the appointment Kevin Cunningham, MediaVest’s Head of Interactive, said “It’s an exciting time for Sovereign Health Care, in a market which is growing rapidly. I’m confident we can achieve the objectives and help grow the business, it won’t be easy but with the strategy we’ve deployed we are certainly moving in the right direction.”
MediaVest also continue to invest in their online department with a recent addition to the team, illustrating the growth not only within the online sector but also the need for integrated client solutions, whether it is multimedia or digitally integrated.
*Mintel Report 2009
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