Search News


 

Silentnight’s new ad campaign reveals the UK’s sleep secrets


Silentnight’s new ad campaign reveals the UK’s sleep secrets

Posted by: The Market Creative | Date added: Thu 02 Jun 2016

The Market Creative has launched its latest campaign for Silentnight with real people revealing their secrets to a great night’s sleep.

The My Sleep Secret creative concept celebrates Silentnight’s secret to waking up and feeling refreshed after a great night’s sleep. It brings to life real consumer quotes, sourced from hundreds of positive online product reviews.

The integrated campaign features a series of executions that reflect Silentnight’s product range and target core audience groups, from new mums to families.

Print and digital ads will run in national press and across a range of consumer media, encouraging readers to go instore or online to drive sales leads.

A social media campaign headed by Smoking Gun PR will encourage consumers to share their sleep tips using #mysleepsecret. Working alongside Silentnight’s in-house development team, the agency is handling digital content creation and blogger engagement, as well as trade PR.

Nick Booth, Marketing Director at Silentnight said: “This campaign brings to life all of the little stories and insights we hear from customers about how we have helped them improve their sleep. This isn’t just us saying our products are great; it’s genuine customers talking about how they have benefited from our products, making it all the more compelling.”

Sue Benson, Managing Director at The Market Creative said: “The creative route has researched extremely well with consumers who find it reassuring to see real reviews as well as the peace of mind they get from quality product endorsements such as the Which? Best Buy logo. The simple yet persuasive story will run across all channels, strengthening the approach.”

The Market Creative won the Silentnight brand strategy and creative account in 2014.
For further information visit themarketcreative.com
 

See more from The Market Creative


The Market Creative

http://www.themarketcreative.com

2nd floor, Cooper House, 380a Third Avenue, Manchester, Greater Manchester, M17 1JE
Telephone 0161 872 7813

Other articles by The Market Creative:


The Market Creative unveils Housing Units rebrand

The Market Creative unveils Housing Units rebrand

The Market Creative has developed a new brand identity for Manchester home furnishing store, Housing Units.

Date added: Wed 03 Jan 2018


The Market Creative launches emotive TV campaign for Sharps

The Market Creative launches emotive TV campaign for Sharps

The Market Creative has developed a new TV campaign for Sharps bespoke fitted wardrobes, capturing the emotional benefits of feeling beautifully organised.

Date added: Wed 04 Oct 2017


Sharps Bedrooms launches £1.2m winter campaign with The Market Creative

Sharps Bedrooms launches £1.2m winter campaign with The Market Creative

Following a record autumn campaign, Sharps Bedrooms is launching a £1.2m winter drive conceived by The Market Creative.

Date added: Tue 01 Jan 2013


The Market strengthens team with two new appointments

The Market strengthens team with two new appointments

The Market has expanded its account handling team with two new appointments following several business wins.

Date added: Tue 04 Dec 2012


The Market Creative helps demystify bedding for shoppers at The Fine Bedding Company

The Market Creative helps demystify bedding for shoppers at The Fine Bedding Company

Manchester’s The Market Creative has developed a suite of educational in-store materials for The Fine Bedding Company following new research that shows consumers are “confused and overwhelmed” when shopping for new bedding.

Date added: Mon 12 Nov 2012