Search News


 

SGK's Rachelle Sokan to Speak at 2018 EnterWorks Engage Conference


SGK's Rachelle Sokan to Speak at 2018 EnterWorks Engage Conference

Posted by: SGK | Date added: Thu 13 Sep 2018

Sokan will address Content Governance in the Omnichannel World.

CHICAGO, SEPTEMBER 13, 2018 - SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Rachelle Sokan, engagement manager, client solutions, will address content governance in the omnichannel world at the EnterWorks Engage 2018 User Conference on September 19, 2018, 9:00 A.M. (CT), in New Orleans.


Sokan will present Rock Brand Standards & Best Practices With Governance That Stakeholders Will Like And Adopt, featuring real world examples of how leading brands are transforming the way they think about, drive and deliver best practices and brand standards within their organizations and across stakeholder ecosystems.


In this engaging breakout session attendees will learn:

  • Key tips for aligning against strategy and supporting orchestrated models of production 
  • How to work across the warring factions of stakeholder and partner ecosystems
  • Why driving enhanced collaboration and engagement leads to purposeful content

"In today's omnichannel world, leveraging best practices through content governance is essential for brand performance," said Sokan. Without governance individual stakeholders can go rogue which has a negative impact on the customer experience and a negative effect on financial performance."


Added Sokan, "Compelling product content and seamless, centralized data are essential to compete in today's omnichannel world. Product information management and master data management solutions are enabling companies to acquire, manage, and transform product information into persuasive content to drive sales and develop new competitive strengths."


The 2018 Engage User Conference brings together EnterWorks' PIM (Product Information Management) and MDM (Master Data Management) experts with its valued solution users to connect, share best practices, learn, and grow. Informative sessions, customer presentations and inspiring keynotes will explore how the right B2B2C collaboration capabilities can empower you to respond to the demand for rich, cross-channel content.


Rachelle Sokan leads the content management practice area within SGK, a global brand development and deployment provider. Sokan brings over 19 years of experience in B2B and B2C environments working with sales and marketing professionals to drive acquisition, retention and growth strategies. With a background deeply rooted in consulting and e-commerce content strategy, Rachelle leverages the power of design thinking with process optimization to elevate and differentiate brands to more meaningfully connect to their customers in an ever-evolving digital landscape.

To learn more about the Annual EnterWorks Engage User Conference, please visit: https://www.enterworks.com/engage/

SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, activating and protecting brands, we help our clients achieve higher brand performance. SGK's global footprint spans more than 20 countries. SGK is part of Matthews International Corporation. For more information visit: http://www.sgkinc.com and http://www.sgkinc.com/marketing-supply-chain
 

Other articles by SGK:


Competing in a State of Content Entropy

Competing in a State of Content Entropy

No one can possibly keep up with today's sheer volume of content. We've reached a state of entropy, where content is becoming ever more chaotic and confusing to create, manage and consume. How do you break through with content that consumers will actually seek out and eagerly share? Cut through the noise and create true engagement with these three transformational strategies.

Date added: Tue 24 Jul 2018


5 Key Ways for Brands to Own the Digital Shelf

5 Key Ways for Brands to Own the Digital Shelf

Online shopping offers compelling convenience and selection. That's why the online market is expected to grow to 10 percent of all CPG sales in the next few years. But even more than other product categories, CPG success on the digital shelf depends on visibility trust and access.

Date added: Fri 06 Jul 2018


The Insatiable Demand for Content

The Insatiable Demand for Content

The shift to digital-first-marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is not an option.

Date added: Tue 12 Jun 2018


The Rise of the Tailored Agency: An Evolved Content Support Model

The Rise of the Tailored Agency: An Evolved Content Support Model

Delve into the key Tailored Agency shifts observed globally and the opportunities that may lie ahead for you as a brand.

Date added: Tue 22 May 2018


How to Leverage Your Packaging Artwork to Maximise Your Digital Strategy

How to Leverage Your Packaging Artwork to Maximise Your Digital Strategy

Unilever, Amazon and Procter & Gamble are paving the way with e-commerce content focused on making the consumer experience the best possible.

Date added: Tue 08 May 2018