Posted by: Anthem Worldwide | Date added: Wed 20 Dec 2017
Anthem Worldwide and Equator Design Honored With Gold, Silver and Bronze for Creativity and Packaging Design Excellence
SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Anthem Worldwide and Equator Design, each part of its brand development group, have been honored with a Gold, Silver, and Bronze in the 2017 Pentawards Worldwide Packaging Design Competition.
The Pentawards are recognized as the most prestigious worldwide competition exclusively devoted to packaging design. This eleventh edition of the Pentawards received 2,013 entries from 5 continents and 54 countries. An international jury composed of eminent packaging design professionals chaired by Co-Founder Brigitte Evrard awarded the winners based on creativity, impact branding and design excellence.
“Today consumerism is driven by emotions, packaging that connects with consumers and creates brand relevance will inspire choice,” said Janice Jaworski. “This honor acknowledges packaging design excellence as an opportunity to claim greater brand advantage on the retail shelf to drive top-line growth.”
In the Concept - Other Markets category, Anthem Benelux was awarded GOLD for its package design:
The Life Laundry
Brand Owner: Concept
In the Food - Limited Editions category, Anthem Toronto was awarded SILVER for its package design:
Kellogg’s Corn Flakes Special Edition
Brand Owner: Kellogg’s
In the Food – Distributors/Retailers own brands category, Equator Chicago was awarded BRONZE for its package design:
Sam’s Club Member’s Mark
Brand Owner: Walmart
“We often get asked what private brands want in terms of pack design, and the answer is simple: a design that lengthens product shelf life and is able to compete with well-known national brands on more than price, while remaining in line with their overarching brand position and values. We understand how building private brand equity creates consumer loyalty,” said Gary Flynn, managing director, at Equator. “And then of course there’s the design. As much as we approach every brief with a strategic head, it’s incredible design that is at our heart.”
Jaworski concluded: “The Pentawards recognition is a testament to the power of design to connect brands with consumers through packaging – to drive brand desirability, engagement and loyalty to help drive brand performance.”
To view all 2017 Pentawards winners, visit: http://www.pentawards.org/winners/
SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, activating and protecting brands, we help our clients achieve higher brand performance. SGK's global footprint spans more than 20 countries. SGK is part of Matthews International Corporation (NASDAQ GSM: MATW). For more information visit: http://www.sgkinc.com
135 Spring St., 3rd Floor, New York, New York, 10012 Telephone +1 646.344.4821
Anthem Worldwide and Soapbox Share How Effective Design Can Further Your Brands Mission “Doing Good Demands Good Design: Soap = Hope”
Date added: Thu 10 May 2018
David Simnick, CEO & Co-Founder, Soapbox and John-Paul Doyle, Sr. Creative Director, Anthem, will co-present at FUSE 2018.
Date added: Thu 05 Apr 2018
Anthem Awarded in the American Graphic Design Awards Competition
Date added: Wed 21 Mar 2018
Anthem has been honored with two awards of excellence in the 47th Creativity International Packaging Awards.
Date added: Wed 08 Nov 2017
Anthem Worldwide, part of the brand development division of Schawk, Inc. (NYSE: SGK), whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that its San Francisco office has been distinguished by Print magazine as a winner in the 2012 Regional Design Annual.
Date added: Wed 31 Oct 2012