Search News


 

Rooney, Crouch and Benitez star in 'The Best Lesson Ever'


Posted by: Y&R | Date added: Sat 21 Apr 2018

The new Premier League Primary Starts campaign called the “The Best Lesson Ever” launches, produced by Y&R London, features Wayne Rooney, Peter Crouch and Rafa Benitez and builds upon the League’s previous successful integrated marketing campaigns during Spring and Autumn 2017.

The first campaign, which launched in March 2017, was a huge success and helped the Premier League to engage 15,000 schools in one year, significantly exceeding their original target of signing up 10,000 schools in 3 years. The new campaign, launching today, aims to drive a deeper level of engagement with parents by launching new educational resources to use at home to support their children’s learning.

The ‘Best Lesson Ever’ videos have been directed by Jo Tanner with the campaign produced by advertising agency Y&R London.

Media planning and buying was managed by Wavemaker.

CREDITS:

Client: Premier League
Head of Marketing: Craig Edmondson

Agency: Y&R London
Chief Creative Officer: Jon Burley
Creative Director: Jim Bolton
Creatives: Sophie Taylor & Joyce Kremer
Business Director: Ben Van der Gucht
Account Manager: Amun Grewal
Strategy Director: Ross Cameron
Strategist: Josh Taylor-Dadds
Producer: Charlotte Jude
Assistant Producer: Elena Di Maria
Designers: Chris Willis & Aaron Moss


Production Company: Y&R Productions
Director: Jo Tanner
Director of Photography: Federico Alfonzo
Producer: Karen Durham

Editing house: Hogarth
Editor & online artist: Tony Whetnall

Sound design:
Lead sound: David Lazaro 

Other articles by Y&R:


VIAGRA CONNECT® launches via Y&R to tackle decades of stigma and stereotyping

VIAGRA CONNECT® launches via Y&R to tackle decades of stigma and stereotyping

A WPP Health & Wellness team made up from Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has created a campaign to support the launch of VIAGRA CONNECT.

Date added: Wed 18 Apr 2018


MARSY&R launches Kenco Millicano to the 'away from home' sector

MARSY&R launches Kenco Millicano to the 'away from home' sector

Shopper marketing specialist MARSY&R has developed a business-to-business campaign to launch ‘premium instant’ coffee brand, Kenco Millicano to UK workplaces via a range of channels including digital.

Date added: Wed 31 Oct 2012


MARSY&R APPOINTS SIMON SPICER AS CHANNEL LEADER

Shopper marketing specialist MARSY&R has appointed Simon Spicer as channel leader. This represents Simon’s first foray into the agency world after a twenty year career working in a range of retailer and supplier roles.

Date added: Fri 20 Jul 2012


MARSY&R Launches Bacardi Brown-Forman Campaign

MARSY&R Launches Bacardi Brown-Forman Campaign

May 2012, London: Shopper marketing specialist MARSY&R, is to roll out a cross-promotional campaign for Bacardi Brown-Forman Brands to drive awareness and sales for a selection of its spirit brands this summer. The campaign launches on May 21 and runs throughout the summer.

Date added: Tue 15 May 2012


MARSY&R Boosts Strategic Offering With New Planning Appointment

MARSY&R Boosts Strategic Offering With New Planning Appointment

Shopper marketing specialist MARSY&R has appointed Meher Mumtaz as shopper planner. She will report into Paul Porter, executive planning director who joined the agency shortly after its inception to establish and develop the planning function.

Date added: Thu 10 May 2012