Reforming Private Sector Care Options
Posted by: REFORM Creative Limited
Date added: Wed 11 May 2016
“They’d been doing their best to market themselves,” remarks Reform’s Paul Heaton, “but they’d recognised their own limitations in this area.”
Design is a specialisation and a professional discipline, which is why taking the right expert advice can make all the difference to how a business presents itself to the outside world.
Options is a business providing quality, affordable home care to the private sector with very much a personalised touch. “We see our service as being like an extended family,” Stephen explains.
Reform looked at Options’ existing material, and while it was clear the couple had put a lot of effort into it, the design and overall message didn’t accurately reflect their business ethos and what they were offering.
There was the question of budget: as a startup, Options didn’t have a lot to spend on design and marketing. Reform’s solution was to start with the basics, redesigning the company logo, to accurately reflect what the business was about.
“The logo was the key,” Paul explains, “and by designing it in such a way as to capture exactly what Options was about, it became an ideas launching pad.”
Within the restricted budget, Reform was able to provide a new brand identity for Options, including the logo and a business card.
Options had originally planned to arrange their own advertising, but on the back of the work they had seen so far they commissioned Reform for more work
The resulting advertising concepts combined source material from the
existing Options website with a fresh colour palette and font in keeping with
the new branding.
“Reform went the extra mile for us,” Janette says, “giving us a solid, creative foundation on which to build our future marketing without it costing us the earth.”
The lesson here is that for design to make a difference it doesn’t always require large resources. The key is in Reform’s approach, which is to work in partnership with its clients, listening to their concerns and finding appropriate solutions to match their business aspirations.
“Each piece of work we do, regardless of scale, is a small victory,” Paul states, “because we can help our clients with their business aims and show them the real value in what we do.”
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