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Raise your glasses, then raise the roof

Posted by: Biles Hendry

Date added: Wed 04 Jan 2017

Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec.

Raise your glasses, then raise the roof Zoom

Buenos Aires is separated into 15 districts (or Communes) giving rise to the range name, and the wine seeks to capture the unique spirit and personality of Argentina’s capital city. Each district has its own distinctive character and story to tell. For example, Comuna No.3 is considered to be the birthplace of tango in the 1890s.

The design shows a couple dancing, caught in a embrace and capturing Latin passion. The illustration style, and associated hand lettering and filigree, takes its lead from the street posters promoting night clubs and bars seen all over the city. The result is label that disrupts the shelf, provides impact and interest, whilst retaining authenticity and provenance.

The wines were launched in time for Christmas and are available throughout the UK in supermarkets, retailing at around £7.

Other articles by Biles Hendry:

Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug asked Biles Hendry reinvigorate their range of dry shampoos, to give the reformulated products, packaging that would show the Superdrug offering to be a worthy competitor to market leader Baptiste.

Fri 20 Jan 2017

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère.

Mon 16 Jan 2017

Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry was briefed by Lidl to create a range of more premium Scottish biscuits for the UK market.

Tue 10 Jan 2017

Infrared protection sunscreen from Superdrug

Infrared protection sunscreen from Superdrug

Biles Inc. was briefed by Superdrug to extend its best selling Solait sun lotion range to include Infrared protection variants.

Thu 31 Mar 2016

Biles Hendry focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range.

Biles Hendry focuses on clean, simple design to optimise the childlike qualities of Ella’s Kitchen on the relaunch of their baby dry cereal range.

February sees Ella’s Kitchen® rolling out new packaging for their baby dry cereals, with design by Biles Hendry

Mon 01 Feb 2016

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