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Rafferty's Garden Asian Campaign Thru If Agency


Rafferty's Garden Asian Campaign Thru If Agency

Posted by: The if agency | Date added: Thu 27 Sep 2018

Manchester based IF Agency has been appointed to develop a brand campaign for Rafferty's Garden baby food.

Part of PZ Cussons strategy for expansion for premium Australian organic baby food Brand Rafferty’s Garden.

Rafferty's Garden nutritious organic baby food pouches are natural, free of added artificial additives and preservatives and nutritionally-balanced. The product range include purees, mashes and textured combinations of fruits and vegetables.

IF Agency’s overarching creative concept and brand guidelines for Rafferty’s Garden within the Asia marketplace will ensure consistent and culturally empathetic communications. The multi-channel campaign will include the development of assets for each territory to use across POS, print/digital advertising and video creative for content marketing across social platforms.

IF Agency Managing Director, Christian James said: “The challenges of developing campaigns for China and the wider Asian market are well known to IF, but selling an Australian baby food brand in the region has added an extra dimension. Rafferty’s is an amazing brand, the work is beautifully natural and we’re looking forward to seeing a healthy growth in sales for the PZ Cussons team when it goes live’.

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