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Posted by: Carat (Formerly MediaVest Leeds) | Date added: Wed 03 Nov 2010

MediaVest Leeds, who are affiliated to the Starcom MediaVest Group, has been appointed by QHotels to handle their integrated media activity.

QHotels has tasked MediaVest with increasing bookings across their hotel estate, which include flagship hotels like The Queens (Leeds) and The Midland (Manchester) through both online and offline channels.

Debbie Milburn, QHotels’ Director of Marketing Services, commented on the partnership with MediaVest; “The key attraction to MediaVest is their ability to manage both offline and online activity simultaneously while precisely attributing sales to various media channels. This gives us an accurate return on marketing investment that helps us to effectively measure the performance.”

MediaVest’s Managing Director, Dominic Geary, said “Although QHotels sit within a highly competitive sector, we believe they have the scope to maximise their opportunity. We’re looking forward to working with them to achieve this goal.”

In more good news for QHotels their Forest Pines Hotel and Golf Resort in Lincolnshire has recently been selected to bid for the prestigious 2015 Solheim Cup, the women’s equivalent of the Ryder Cup. Boasting a 27 hole championship golf course, it is widely recognised as one of the most beautiful courses in the country. MediaVest also continue to grow having had a positive summer, both in the online and offline arena.

Nisa Convenience Stores are the latest client to hire MediaVest Leeds, appointing them to plan their first ever TV campaign which is due to air over the Christmas period. Whether it is multimedia or digitally integrated, the recent trends illustrate the continued client need for integrated client solutions.

 

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