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Pearl and Dean support London's Air Ambulance

Posted by: Kin + Carta | Date added: Sat 02 Dec 2017

The iconic Pearl and Dean cinema advertising firm has chosen to support London's Air Ambulance charity through it's Christmas Campaign, via PROCREATE.

The support will see the charity’s campaign, “It wouldn’t be Christmas for us without London’s Air Ambulance”, aired throughout the capital’s cinemas for four weeks.

Procreate London worked with London’s Air Ambulance to write the integrated campaign, which aims to increase awareness of their life-saving work and remind people they are a charity that relies upon their donations, especially during the Christmas period.

The campaign includes a film featuring Yair Shahar, whose life was saved by London’s Air Ambulance after he was knocked off his bike. The story, told by his wife and young family, highlights the sentiment that for many of the service’s patients, friends and families, they wouldn’t be celebrating Christmas if it wasn’t for the charity.

Creative credits:

- Client: London’s Air Ambulance

- Creative Team: Procreate London

- Director: Laura Scrivano

- Producer: Alex Dawson

- Editor: Anil Griffin

- Executive creative director: Alasdair Graham