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PCD Agency Wins World Horse Welfare

Posted by: ewe agency | Date added: Wed 03 Oct 2012

Digital direct marketing agency PCD has won a fundraising campaign with World Horse Welfare.

The organisation, one of the leading equine charities in the world, is dedicated to improving the lives of horses in the UK and worldwide through education, campaigning and hands-on care of horses.

PCD secured the work following a competitive pitch and will produce a donor acquisition and retention campaign. The creative will be executed across digital and print media with a focus on driving and retaining membership. It will be supported by customer relationship management across multiple touch points.

Commenting on the work Steve Moncrieff, Director of Strategy at PCD said: “This is a great charity that does important work. Our team is really fired up to deliver work that will enable World Horse Welfare to help horses wherever they are in need.”

PCD Agency is based in Leeds and operates across the UK. It has an expertise in direct response marketing across any channel.

Tina Sales, Head of Direct Marketing for World Horse Welfare said: “PCD brought a real passion to the pitch and their considered approach really impressed us. The team at PCD is a great mix of direct and digital marketing skills that means we can have a much more holistic view on campaign performance.”

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