Search News


 

Patrón Tequila takes over window display at Selfridges in a Christmas sales drive, created by launch agency Five by Five


Patrón Tequila takes over window display at Selfridges in a Christmas sales drive, created by launch agency Five by Five

Posted by: Five By Five | Date added: Tue 08 Dec 2015

Patrón Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five.

‘A Perfect Constellation’ is a constellation of stars in the shape of the iconic Patrón bottle. It uses 1000 programmed custom produced sparkling green lightbulbs positioned on a mesh structure to give the impression of a constantly moving and twinkling formation of stars. Patrón will also be running sampling activity, produced by Five by Five, on Selfridges’ sales floor as well as four of the top Patrón selling Waitrose stores across the country.

Selfridge’s Christmas theme this year is constellations and the ‘Perfect Constellation’ takes this and makes it uniquely Patrón.

Matthew Sykes, Director of Marketing (EMEA), Patrón Spirits International, comments: “We are proud to be partnering again with such a prestigious institution like Selfridges, whose windows are admired worldwide. The installation reflects Patrón’s commitment to perfection and celebrates our iconic bottle. From our time-honoured and traditional production process, to the individual labeling, inspecting, and numbering of each bottle, Patrón has truly perfected the art of making tequila.”

Martin Flavin, Creative Director at Five by Five, said: “Patrón and Selfridges are a match made in heaven. They both represent uncompromising quality and luxury. Perfect Constellation is our way of bringing these two iconic brands in the most magical, Christmassy way possible. Over the past six months we’ve worked with Patrón, the number one ultra-premium tequila in the UK. We’re talking to mixologists, bartenders and high-end consumers about the craft, quality and perfectionism that goes into creating this gorgeous spirit range.”

Other articles by Five By Five:


Five by Five appoints Paul Cottrell as new creative director

Five by Five appoints Paul Cottrell as new creative director

Launch marketing specialist Five by Five has today appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director.

Date added: Wed 07 Mar 2018


Five by Five creates virtual reality contact lens video to revolutionise the waiting room experience

Five by Five creates virtual reality contact lens video to revolutionise the waiting room experience

Launch activation agency Five by Five has created a 360-degree virtual reality (VR) video on behalf of global contact lens manufacturer, CooperVision, to support the launch of its new Biofinity Energys contact lens.

Date added: Tue 11 Jul 2017


The Caravan Club launches Find The Freedom campaign

The Caravan Club launches Find The Freedom campaign

The Caravan Club has launched its latest campaign aimed at igniting a passion for caravanning in those that have never experienced it for themselves before. The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of the delights of UK touring and its viability as an affordable and flexible holiday option.

Date added: Tue 09 Aug 2011


Facebook fans can win a GTU 10 and track what they love with Garmin

Facebook fans can win a GTU 10 and track what they love with Garmin

This month, Garmin UK is asking fans to share their favourite things on Facebook and enter to win a just launched GTU 10, a GPS-enabled tracking device that attaches to anything, from golf clubs to laptops, pets – even children – allowing you to view the whereabouts of your most treasured things at any time.

Date added: Mon 01 Aug 2011


Bournemouth International Centre spots talent in Five by Five

Bournemouth International Centre spots talent in Five by Five

After a competitive pitch against nine other agencies across the region, integrated communications agency, Five by Five, has won the tender to handle marketing and PR for the Bournemouth International Centre and Pavilion Theatre for 2010.

Date added: Wed 02 Dec 2009