Patrón Tequila takes over window display at Selfridges in a Christmas sales drive, created by launch agency Five by Five
Posted by: Five By Five
Date added: Tue 08 Dec 2015
‘A Perfect Constellation’ is a constellation of stars in the shape of the iconic Patrón bottle. It uses 1000 programmed custom produced sparkling green lightbulbs positioned on a mesh structure to give the impression of a constantly moving and twinkling formation of stars. Patrón will also be running sampling activity, produced by Five by Five, on Selfridges’ sales floor as well as four of the top Patrón selling Waitrose stores across the country.
Selfridge’s Christmas theme this year is constellations and the ‘Perfect Constellation’ takes this and makes it uniquely Patrón.
Matthew Sykes, Director of Marketing (EMEA), Patrón Spirits International, comments: “We are proud to be partnering again with such a prestigious institution like Selfridges, whose windows are admired worldwide. The installation reflects Patrón’s commitment to perfection and celebrates our iconic bottle. From our time-honoured and traditional production process, to the individual labeling, inspecting, and numbering of each bottle, Patrón has truly perfected the art of making tequila.”
Martin Flavin, Creative Director at Five by Five, said: “Patrón and Selfridges are a match made in heaven. They both represent uncompromising quality and luxury. Perfect Constellation is our way of bringing these two iconic brands in the most magical, Christmassy way possible. Over the past six months we’ve worked with Patrón, the number one ultra-premium tequila in the UK. We’re talking to mixologists, bartenders and high-end consumers about the craft, quality and perfectionism that goes into creating this gorgeous spirit range.”
Other articles by Five By Five:
Five by Five, the launch activation agency, has been appointed by Intertissue Ltd to support the re-launch of the Regina brand in the UK and Ireland with its new kitchen towel product range.
Thu 20 Apr 2017
Award-winning family visitor attraction Beaulieu has launched its first ever user-generated TV advert, created by launch activation agency Five by Five.
Wed 05 Apr 2017
Company introduces world’s first contact lens with Digital Zone Optics (DZO) across Europe with integrated campaign
Tue 21 Mar 2017
Five by Five builds and launches wine discovery app for Bibendum, to create an engaged community of wine drinkers
Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five.
Thu 28 Jul 2016
Bacardi-Martini UK has appointed Five by Five to deliver a UK on and off trade activation strategy for its ultra-premium tequila brand Patrón. Five by Five will be responsible for creating an activation to help drive sales, increase brand engagement and build brand advocacy.
Tue 19 Jul 2016