Posted by: Bulletproof | Date added: Wed 02 Jul 2014
International brand design agency Bulletproof, has led the creation of the name, brand identity and packaging for an exciting new innovation from shower care brand Original Source called Skin Quench All in One Moisturising Shower.
The range consists of four mouth-watering fruit variants all packed with natural moisturising oils to smooth your skin such as Pineapple & Coconut oil and Watermelon & Jojoba oil. Staying true to the Original Source brand, they all contain 100% natural fragrance and are vegan approved.
Bulletproof was awarded the project based on the strength of previous work for brand owner PZ Cussons in May 2013.
Commenting on the project, Bulletproof said: “We couldn't wait to get our hands on the Original Source brand, so when the new 'All In One Moisturising Shower' project came along we leapt at the chance to extend the brand into a new and exciting product offering.
Our first challenge was to create a name that captured the powerful skin caring properties of the new product. After an extensive 'All Senses Naming' workshop we landed on Original Source Skin Quench, which truly expresses the idea of being showered and moisturised in one go.
The next challenge was to bring this to life in a way that reflected the Original Source brand positioning of 'Intense Natural Experiences', as well as embracing the bold and simple identity that Original Source has grown to be known and loved for by its avid consumer base.
The result is a design that heroes the impactful nature of the Original Source brand, while bringing the caring and moisturising properties of the new Skin Quench product graphically to life.”
Holly Shaw, Original Source Brand Manager said: “The Bulletproof team made the project seem effortless, perfectly capturing the essence of the range in the sub-brand name Skin Quench and creating an impactful design to cut through the sea of white in the moisturising shower category. And we are delighted with the results, having gained listings in all major multiples with incremental space.”
The new range launched in all major multiples in June and will be rolled out globally in 2015.
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