Search thousands of articles by our editorial team and our community.

Share this article: Add to Delicious Digg this Add to Facebook Tweet this
 

OLIVER poaches R/GA creative firepower Andrew Ferguson

Posted by: Oliver Group

Date added: Wed 08 Feb 2017

OLIVER is boosting its senior creative team with the appointment of ex-R/GA group creative director Andrew Ferguson to the role of executive creative director for a selection of key accounts.

OLIVER poaches R/GA creative firepower Andrew Ferguson Zoom

Ferguson will lead the global creative capability for his client portfolio with a remit to drive a future-focused creative approach that embeds OLIVER’s tech and digital capabilities. He will report in to Brian Cooper, chief creative officer for OLIVER Group UK.

Ferguson joins from R/GA where he was a group creative director. Notably he delivered the Facebook chatbot ‘Little Brush, Big Brush’ campaign for oral care brand Signal Pepsodent.

Fergusson is an award-winning creative with more than 18 years’ experience; he has spent his career working at some of the biggest agencies in ad land including AKQA, Tribal DDB and Blast Radius. In that time he has created a selection of notable campaigns including Philips’ ‘Carousel’ ad, which won a Film Grand Prix at Cannes in 2009, and Nike Grid, which scooped multiple accolades including the Media Guardian Innovation Award.

Cooper said: “Andrew is one of the best creatives out there. Not only does he have the ability to think really big, as evidenced by Little Brush, Big Brush, he’s also a very modern thinker. In order to provide creative solutions that harness and make the most of technology, it’s vital to have creative talent that not only has creative prowess, but a good grasp on data and the digital world more broadly. Only then can you deliver truly disruptive creative. Andrew will play a key role as we adapt and futureproof our creative offering here at OLIVER.”

Andrew Ferguson, commented: “OLIVER is at the vanguard of new agencies that are breaking the mould in our industry. It’s an agency for the modern world and represents an opportunity for me to change the way I work with clients, and operate as a creative.

“From the moment I met Brian and the leadership team, I was struck by their humility and fierce ambition. It's an impressive combination. This, coupled with the autonomy of the role, makes it a no-brainer. I’m looking forward to getting stuck in.”
 

Other articles by Oliver Group:

OLIVER hires Proximity London creative leader Rob Kavanagh

OLIVER hires Proximity London creative leader Rob Kavanagh

On-site specialist OLIVER has appointed Proximity London Creative Director, Rob Kavanagh, to take on the role of Executive Creative Director on a number of key client accounts.

Thu 18 May 2017

Advertisers seek closer relationships with fewer suppliers, finds new ISBA/OLIVER study

Advertisers seek closer relationships with fewer suppliers, finds new ISBA/OLIVER study

Nearly two thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to the first-ever UK study on advertisers’ use of in-house and on-site agencies.

Thu 23 Mar 2017

The Guardian appoints OLIVER as a full-service in-house agency

The Guardian appoints OLIVER as a full-service in-house agency

Guardian News & Media has appointed in-house agency specialist OLIVER to act as an in-house studio for the membership, marketing and consumer revenue department.

Tue 27 Sep 2016

OLIVER Group spearheads growth with senior hires

OLIVER Group spearheads growth with senior hires

Oliver Group is stepping up its senior team talent with the appointments of Proximity’s Claire Aldous, TeamSpirit Share’s James Sanderson, and TMW’s Ed Howarth. The hires follow a spate of new business wins, and come as the agency leans into growth.

Fri 16 Sep 2016

OLIVER works with Atos in the UK & Ireland to support new business drive

OLIVER works with Atos in the UK & Ireland to support new business drive

OLIVER Group has been appointed by Atos, an international leader in digital services, to support its new business drive working alongside its UK & Ireland marketing team. Atos is the Worldwide IT partner of the Olympic & Paralympic Games.

Wed 10 Aug 2016

Login
Add your profile