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New name and identity for SPA Future Thinking

Posted by: Velvet Integrated PR

Date added: Tue 14 Dec 2010

SPA and Future Thinking have unveiled a new name and identity following the merger of the two market research specialists in September.

New name and identity for SPA Future Thinking

 The merged agency is now SPA Future Thinking, in line with market sector post-merger convention. The new name makes the most of the recently rebranded Future Thinking’s positioning (Future Thinking was formerly The Oxford Research Agency) and also benefits international offices, many of which have used the SPA and Future Thinking names since their inception.

The new identity will run across SPA Future Thinking’s network of offices in London, Oxford, France, the US and Italy. Created by Oxford design agency Fortiori, the identity positions SPA Future Thinking as a confident, forward thinking, international insight company.

The agency, which was formed from the merger of SPA and Oxford-based Future Thinking in September, boasts a £14m+ turnover with a headcount of more than 100.

It is headed by Jon Priest as group CEO and has a new management board to represent the different offices and services and drive growth for the new company. This comprises Andrew Tharme and Richard Barton, both managing directors, Charlotte Butterworth as group MD for qualitative; Michelle Young as group CFO and Jo Lockett as group COO.

Priest says: ‘The new identity cements the unison of SPA and Future Thinking into a single entity. It signals our intent to be positioned as a solid and sizeable player in the market research industry, building on strengths that have always been inherent in both businesses, but which are now amplified under a single rationale.’

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