Search News


 

Merlin appoints HeyHuman to promote world-first conservation project


Merlin appoints HeyHuman to promote world-first conservation project

Posted by: HeyHuman | Date added: Mon 20 Aug 2018

Behavioural communications agency HeyHuman has been appointed by Merlin Entertainments as lead creative for a world-first conservation project for the SEA LIFE TRUST.

HeyHuman will deliver interactive, immersive installations that highlight the SEA LIFE TRUST’s ambitious beluga whale project. It will roll out in seventeen different SEA LIFE centres across six countries including the United Kingdom, Thailand, Australia, the United States, New Zealand and Germany.

They will be transported 6,000 miles across the world to Iceland, a feat that requires the involvement of experts to oversee pre and in-flight care. The Trust has bought an entire fjord off the southern coast of Iceland for the whales to inhabit - the world’s first open-water beluga whale sanctuary.

HeyHuman’s installations to promote the project will be open to the public in January 2019, with Sea Life Centres in London, Birmingham, Brighton and Weymouth all displaying the work.

Rita Marcal, global senior brand manager (product & experience) at Merlin Entertainments, says: “Our beluga whale project is an amazing story, full of anticipation and excitement around the belugas’ journey to their new habitat. We want to tell this story through fun, interactive experiences that inspire our guests and showcase our commitment to animal welfare. HeyHuman understands what makes an experience - what makes people not just take notice, but take action. Combined with the agency’s technological nous, HeyHuman is the right agency to develop and spread the SEA LIFE TRUST’S incredible work.”


Liz Richardson, managing partner at HeyHuman, adds: “SEA LIFE Trust has an excellent track-record in its conservation efforts, and it’s our job to ensure the brand’s protection efforts are successfully communicated to the public via experiences that everyone can take part in. As an agency focussed on the study of human behaviours and brand relationships, this is the type of work that we love to get involved with. Merlin commands a massive amount of respect across a portfolio of iconic brands, and we’ll work closely with the Trust to do this project justice.”

Other articles by HeyHuman:


New research reveals the secret behind brands that are enduring in the FMCG sector

New research reveals the secret behind brands that are enduring in the FMCG sector

Analysis revealed today has shown the qualities that brands in declining FMCG sectors need to possess if they want to buck the trend and grow. Unusually, it suggests that deep and meaningful relationships are not always the best option: brands can also become ‘friends with benefits’ or ‘teammates’.

Date added: Thu 27 Sep 2018


Green and Black's brings decadence to the nation in new experiential campaign

Green and Black's brings decadence to the nation in new experiential campaign

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black's to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.

Date added: Fri 21 Sep 2018


Heath & Heather launches second phase of 'Me to the Power of Tea' campaign

Heath & Heather launches second phase of 'Me to the Power of Tea' campaign

Heath & Heather, a leading supplier of herbal teas and infusions has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains in Morrisons and Ocado as well as strong growth across the Health Sector with both its innovative green teas and fruit & herbal infusions up +14% and +10% respectively.

Date added: Fri 31 Aug 2018


HeyHuman launches social media drive for new murder mystery game

HeyHuman launches social media drive for new murder mystery game

Integrated marketing agency, HeyHuman, has kicked off a social media initiative to support Wooga, a Berlin-based mobile game developer, in the launch of its 1920s murder mystery game, June’s Journey.

Date added: Fri 27 Oct 2017