Posted by: Publicis Life Brands | Date added: Mon 26 Feb 2018
Good things come in threes - animation series delves into the minds of Publicis Health’s advertising, PR and medical education agencies
Developed by the creative team at Publicis LifeBrands, the campaign features a series of short animations that come together to show how the three agencies seamlessly complement each other. The series uses the idea of explorers to delve, quite literally, into the minds of each of the three agencies - explaining who they are, what they do, and how they think. Together they are united by their vision to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.
Victoria Wright, Managing Director of Publicis Life Brands, Publicis Resolute and Real Science commented: “I absolutely love the animations – the ‘explorer’ theme is spot on! It’s the perfect metaphor for our three agencies –each with a unique brand and personality, yet together we offer a seamlessly integrated approach across advertising, med ed and PR. Pure genius.”
The advertising agency and driving force of the campaign, Publicis LifeBrands, takes the form of an astronaut exploring space, reflecting the advertising agency’s passion for extraordinary ideas. The animation captures the agency’s commitment to ideas that connect practices, people and places to create better health for everyone, everywhere.
“Our wonderful creative team have, once again, outdone themselves. It’s marvelous!” said Katie McMorran, Business Unit Director. “At Publicis LifeBrands we believe that nothing should stop us from achieving the extraordinary. We’re all for ideas that are out of this world.”
It’s sister agency, Publicis Resolute takes the form of a jungle explorer reflecting the agency’s passion for seriously imaginative med ed and PR. Whilst the medical education specialist, Real Science, highlights its commitment to curiosity as a deep sea explorer. Together, the agencies are united by their love of healthcare communication. Ideas. Imagination. Curiosity. The perfect partners to shape the future of health and wellness.