Search News


 

MARSY&R launches Kenco Millicano to the 'away from home' sector


MARSY&R launches Kenco Millicano to the 'away from home' sector

Posted by: Y&R | Date added: Wed 31 Oct 2012

Shopper marketing specialist MARSY&R has developed a business-to-business campaign to launch ‘premium instant’ coffee brand, Kenco Millicano to UK workplaces via a range of channels including digital.

Millicano is Kraft’s first ‘Wholebean Instant Coffee’, a combination of instant coffee and finely-milled beans that provides the convenience of instant with the quality and taste associated with roast and ground coffee.

MARS Y&R was appointed by Kraft to handle the trade launch of Kenco Millicano through the ‘Away from Home’ channel, following a competitive pitch.

Stuart Hartley, customer marketing manager at Kraft Foods, said: “MARSY&R presented a truly compelling creative approach to launching Kenco Millicano to a business-to-business audience. Their fmcg credentials combined with their channel knowledge make them the natural choice for the job."

Paul Cope, business director at MARSY&R added: “Currently there is a perception that the coffee drinking experience in many workplaces remains a poor one and that it lags behind the “premium-isation” that has taken hold of so many areas of consumers’ lives.

“Kenco Millicano will change all of that and we are confident that our campaign will demonstrate the quality and great taste that the brand delivers and how easy it is to enjoy a decent cup of coffee in the workplace.” 

Other articles by Y&R:


Rooney, Crouch and Benitez star in 'The Best Lesson Ever'

Rooney, Crouch and Benitez star in 'The Best Lesson Ever'

The new Premier League Primary Starts campaign called the “The Best Lesson Ever” launches, produced by Y&R London, features Wayne Rooney, Peter Crouch and Rafa Benitez and builds upon the League’s previous successful integrated marketing campaigns during Spring and Autumn 2017.

Date added: Sat 21 Apr 2018


VIAGRA CONNECT® launches via Y&R to tackle decades of stigma and stereotyping

VIAGRA CONNECT® launches via Y&R to tackle decades of stigma and stereotyping

A WPP Health & Wellness team made up from Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has created a campaign to support the launch of VIAGRA CONNECT.

Date added: Wed 18 Apr 2018


MARSY&R APPOINTS SIMON SPICER AS CHANNEL LEADER

Shopper marketing specialist MARSY&R has appointed Simon Spicer as channel leader. This represents Simon’s first foray into the agency world after a twenty year career working in a range of retailer and supplier roles.

Date added: Fri 20 Jul 2012


MARSY&R Launches Bacardi Brown-Forman Campaign

MARSY&R Launches Bacardi Brown-Forman Campaign

May 2012, London: Shopper marketing specialist MARSY&R, is to roll out a cross-promotional campaign for Bacardi Brown-Forman Brands to drive awareness and sales for a selection of its spirit brands this summer. The campaign launches on May 21 and runs throughout the summer.

Date added: Tue 15 May 2012


MARSY&R Boosts Strategic Offering With New Planning Appointment

MARSY&R Boosts Strategic Offering With New Planning Appointment

Shopper marketing specialist MARSY&R has appointed Meher Mumtaz as shopper planner. She will report into Paul Porter, executive planning director who joined the agency shortly after its inception to establish and develop the planning function.

Date added: Thu 10 May 2012