Search News


 

MARSY&R Boosts Strategic Offering With New Planning Appointment


MARSY&R Boosts Strategic Offering With New Planning Appointment

Posted by: Y&R | Date added: Thu 10 May 2012

Shopper marketing specialist MARSY&R has appointed Meher Mumtaz as shopper planner. She will report into Paul Porter, executive planning director who joined the agency shortly after its inception to establish and develop the planning function.

Meher will play a key role in supporting the agency’s ambition to be the best-informed shopper marketing agency in Europe. She has international experience across a range of leading FMCG brands having worked both client and agency-side. Her most recent role was as brand manager at Nestlé Pakistan, working on NIDO - a powdered milk brand for children.

Agency-side experience includes three years at Ogilvy Pakistan, most recently as lead strategic planner on Nestlé brands including: NIDO, Nesquik, FRUITA VITALS (juices), EVERYDAY (Tea-whitener) and infant formula brands. Here she worked with the Insights and Research teams to analyse market and consumer insights and statistics and distil these into effective market and communication strategies.

Darren Keen, MARSY&R managing director comments: “My ambition is for MARSY&R to be the ‘go to’ shopper marketing agency and our planning team will play an integral role in delivering this vision.

“The role of planning is to create shopper wisdom, in other words the actionable insights that form the core of our creative brief. So it is vital that we have some of the best talent on board. We have a strong planning culture within the agency and Meher’s international experience makes her just the person we need to take on Europe.

Keen concludes: “This is another landmark appointment for the agency, and in Paul and Meher we have an industry-beating planning capability.”

Other articles by Y&R:


Rooney, Crouch and Benitez star in 'The Best Lesson Ever'

Rooney, Crouch and Benitez star in 'The Best Lesson Ever'

The new Premier League Primary Starts campaign called the “The Best Lesson Ever” launches, produced by Y&R London, features Wayne Rooney, Peter Crouch and Rafa Benitez and builds upon the League’s previous successful integrated marketing campaigns during Spring and Autumn 2017.

Date added: Sat 21 Apr 2018


VIAGRA CONNECT® launches via Y&R to tackle decades of stigma and stereotyping

VIAGRA CONNECT® launches via Y&R to tackle decades of stigma and stereotyping

A WPP Health & Wellness team made up from Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has created a campaign to support the launch of VIAGRA CONNECT.

Date added: Wed 18 Apr 2018


MARSY&R launches Kenco Millicano to the 'away from home' sector

MARSY&R launches Kenco Millicano to the 'away from home' sector

Shopper marketing specialist MARSY&R has developed a business-to-business campaign to launch ‘premium instant’ coffee brand, Kenco Millicano to UK workplaces via a range of channels including digital.

Date added: Wed 31 Oct 2012


MARSY&R APPOINTS SIMON SPICER AS CHANNEL LEADER

Shopper marketing specialist MARSY&R has appointed Simon Spicer as channel leader. This represents Simon’s first foray into the agency world after a twenty year career working in a range of retailer and supplier roles.

Date added: Fri 20 Jul 2012


MARSY&R Launches Bacardi Brown-Forman Campaign

MARSY&R Launches Bacardi Brown-Forman Campaign

May 2012, London: Shopper marketing specialist MARSY&R, is to roll out a cross-promotional campaign for Bacardi Brown-Forman Brands to drive awareness and sales for a selection of its spirit brands this summer. The campaign launches on May 21 and runs throughout the summer.

Date added: Tue 15 May 2012