Posted by: Labbrand | Date added: Wed 11 Apr 2012
A picture is worth a thousand words, more than ever in branding does this famous adage make sense. Nowadays, we are surrounded by brands and their logos; many customers remember visual images more than textual names. Whether it is on television commercials, billboards, internet or any other communication channel, logos impacts are so powerful that customers start to fathom brands only by their logos.
CityMaps, among others, launched a logo map listing businesses with logos instead of names. As the founder Elliot Cohen explains “Life in dense urban areas is different than other places. More people. More choices. More hidden gems. Public Transportation. More people looking for deals. More businesses competing for customers. More young people. More opportunities. More expertise to gain and share. CityMaps was created to help.” With this vision, Elliot and co-founder Aaron Rudenstine created an interactive social logo mapping system which allows users to browse through the busy streets just by quickly glancing branded logos.
This application is also available on smartphones and gives a helpful visual overview of buzzing cities such as New York, San Francisco and Austin. Through these characteristics, CityMaps brings opportunities to establish deeper brand awareness. This change in mapping utilizes the power of logos in consumers’ mind. Also, it demonstrates how traditional maps are evolving.
Just as maps, a brand’s logo will also need to change with time and the shift in consumer preferences. In a previous LABReport article named “3D, Simple, and Colourful”, Labbrand’s analysis focused on new trends in logo designs, discussing significant innovations such as 3-dimentional, simplification and color domains. The results showed that the four pillars of branding (differentiation, relevance, esteem and knowledge) constituting brand equity were greatly affected by these characteristics, calling people’s imaginative world and thus enhancing creative connections to them. These technical aspects can be found in logos such as Starbuck’s Coffee or Tassimo, all of which are good examples of how brands’ logo re-design have greatly helped in establishing stronger brand equity.
In the Chinese market, brands also have to consider the language factor. Should I include both Chinese and English in a logo? None the less, logos transcend companies’ messages as they stimulate the public senses. Colors and shapes will call the emotional world of the consumer to become its unique representation of the brand. What remains to know is how will companies adapt their logos to new innovative technologies (360?projection display) in the future?
Less is more. Since 2010, this concept has been embraced by many brands. To name a few, the launches of the new visual identities (VI) of Microsoft, USA Today and eBay are certainly among the top buzzing branding news over the past few months. Why do brands simplify their logos? We’ll take a closer look through these new changes.
Date added: Wed 10 Oct 2012
With Sina Weibo being showered with brand and media attention, it is easy to forget that despite its hot news item status and evident potential for brands, Sina Weibo is not China’s dominant social network and there are other platforms out there that brands can leverage. Amongst these other social networking platforms, Qzone is the one that most often gets overlooked by western media and marketers despite its 500+ million members. QZone is by far the country’s largest social network compared with Sina Weibo with about 300 million users and RenRen with around 150 million users. But beyond its size, Qzone offers opportunities for brands, which may worth more attention than it is currently getting.
Date added: Mon 24 Sep 2012
The smartphone war heats up in China A string of recent news stories shows that China’s smartphone market is entering a new phase in its development with major manufacturers and local players vying to capture a bigger share of a market that will according to market intelligence firm IDC represent over a quarter of the global smartphone market.
Date added: Fri 07 Sep 2012
Nokia recently launched a nail polish line in honor of their hot pink Lumia 900 device. Owners of the Lumia 900 will now be able to match their stylish colored phones with an extravagant bright pink manicure. Nokia’s cosmetic product designed by Duality Cosmetics will only be available in three one-day events in Denver, Dallas and Los Angeles.
Date added: Wed 05 Sep 2012
Are brand websites dead? This would seem like an odd question to ask at a time when we interact more and more with brands in the online space and when digital channels play an increasingly important role in our consumptions habits. However many factors should lead branding and marketing professionals to reconsider the place and role of the brand website in their strategy.
Date added: Tue 28 Aug 2012