Posted by: ButterflyCannon | Date added: Thu 03 Nov 2016
Bulleit Bourbon is a Kentucky straight bourbon whiskey, with a high-rye content and iconic frontier inspired bottle. Bulleit came to us to create a new outer pack which would look disruptive on shelf whilst still in keeping with the brand’s straight-talking and authentic character.
The solution was to package the bottle in a customised canvas Lewis Bag; a small sack with triple-stitched seams which when pounded with a mallet is perfect for creating the crushed ice, integral to making Bulleit’s signature serve, The Bulleit Mint Julep. Made from 16oz canvas, the bag features a magnetic closure to retain the iconic bottle shape, detailed with oversized, hollow brass rivets inspired by the brand’s utilitarian brand universe.
The bottle’s branding is echoed in the layout of the bag’s screen-printed graphics and crooked embossed leather label and as a finishing touch, uncoated cardboard tags, held on a leather strap include instructions on how to make a Kentucky Mint Julep, the most popular serve in the brand’s home of Louisville, along with a personal message from Bulleit’s founder Tom Bulleit.
The packaging reflects Bulleit’s no-nonsense attitude, sticking around long after the last drop of Kentucky whiskey has gone, gently reminding the consumer to go get another bottle!
Jon Davies, Creative Director at ButterflyCannon comments, “Bulleit’s down-to-earth attitude drove the need for our gift packaging to have a necessary and functional purpose. Our bespoke Lewis Bag design does exactly that, giving the consumer the ability to smash their ice with ease for every serve. Its figure hugging design with graphics reflecting those on the bottle ensures the consumer recognises the iconic bottle on shelf without actually seeing it.”
Hayley Millner, European Reserve Shopper Marketing Manager for Bulleit adds: “ButterflyCannon have got to the heart of the Bulleit brand with an evocative piece of packaging design that perfectly conveys the personality of the Bulleit brand and tells the brand story, rooted in craft and authenticity, whilst inviting consumers to experience an authentic serve.”
The new pack launches globally in stores in November 2016.
ButterflyCannon have created the brand positioning, identity, naming and packaging design for Walgreens Boots Alliance’s new wellness range, a collection of three protein powders that are both disruptive whilst feeling approachable and deliciously healthy.
Date added: Fri 18 May 2018
ButterflyCannon create brand positioning, identity & packaging design for Tom Parker Creamery, a range of premium dairy products made from free-range milk & 100% natural ingredients
Date added: Mon 22 Jan 2018
ButterflyCannon win Gold in the Luxury Packaging Awards 2017 & Pentawards 2017 with their packaging design for Grand Vintage Malt 1990, the first release from Glenmorangie’s Bondhouse No.1 Collection
Date added: Wed 18 Oct 2017
ButterflyCannon has designed a new range for Oriflame’s The ONE cosmetics brand. The One Express Collection captures the energetic and creative spirit of a more creative consumer group, attracting consumers who wish to be more expressive with their makeup.
Date added: Thu 24 Aug 2017
ButterflyCannon create brand positioning, identity & packaging design for the world’s first premium beauty range specifically created for women before, during & after pregnancy; Unity Beauty Essentials – The Pregnancy Collection
Date added: Fri 19 May 2017