Posted by: Wasserman | Date added: Tue 05 Feb 2013
The official UK Superbowl viewing party, the NFL Super Bash, was held at KOKO in Camden on Sunday night (3 Feb 2013), developed and produced by brand experience agency Ignite for the second year running.
This year, the NFL Super Bash saw the Baltimore Ravens take on the London bound San Francisco 49ers in the XLVII Super Bowl, with the Baltimore Ravens winning 34-31. Twelve hundred NFL fans attended the event, where they were treated to pre-match entertainment from the ROAR Jacksonville Jaguar’s cheerleaders and the team mascot Jaxson de Ville, as well as break dancing troupe Break Trix.
Nat Coombs, host of Channel 4’s Sunday Night Football coverage, took on the role of master of ceremonies for the event. He was joined by two NFL Pro Bowl players, Fred Taylor, former running back for the Jacksonville Jaguars and New England Patriots, and Daunte Culpepper, former quarterback for the Minnesota Vikings, Miami Dolphins, Oakland Raiders and Detroit Lions. There was also music from rising hip hop stars, Soul Symphony.
Official event sponsors included Pepsi, Budweiser, Papa John’s Pizza and Gatorade who kept guests fed and watered during the entertainment.
Mark Killingley, Marketing Director from NFL said: “Once again Ignite threw an incredible bash that reflected the NFL, our sponsors and the fun, competitive spirit of American Football perfectly. People were partying hard into the early hours of Monday morning.”
Paul Southby, Project Director from Ignite said: “Last year’s NFL Super Bash was a huge success, so we wanted to build on this and make sure 2013’s was bigger and better. From the pre-match entertainment, to the nail biting match itself, everyone had a great time – we couldn’t have asked for a better crowd or a more exciting atmosphere.
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London.
Date added: Fri 09 Nov 2018
Wasserman are delighted to announce the signing of top amateur English player Sophie Lamb. Lamb has had an impressive amateur career and is to turn professional at this week’s Hero Women’s Indian Open. She will be represented at Wasserman by Brendan Taylor, Executive Vice President and Head of Golf EMEA.
Date added: Fri 19 Oct 2018
Sports and entertainment marketing agency Ignite will develop and produce both the ceremonies and the experiential activities for this month’s FIFA Club World Cup in the UAE.
Date added: Mon 07 Dec 2009