Posted by: The Specialist Works | Date added: Mon 13 Mar 2017
With media planning, buying and creative by The Specialist Works
Real-time social casino games developer Huuuge Inc., today launches an international TV campaign called ‘Bragging Rights’ to promote the leading mobile free-to-play gaming app Huuuge Casino. The innovation is driven by the real-time multiplayer experience.
Integrated media agency The Specialist Works (TSW) are responsible for all media planning, buying and creative. The Specialist Works were tasked with delivering a comprehensive TV campaign that shows the appeal of a free-to-play casino app for the Huuuge brand. The creative and production work originated out of TSW’s creative arm, The Specialist Works Creative.
The above-the-line campaign, created out of the UK, which breaks on March 13th, is supported by The Specialist Works’ pioneering TV for Apps system, a state-of-the-art app download attribution method that can monitor second-by-second downloads, driven by the TV ad.
The TV campaign will run across UK TV channels and will also be aired in the US and Germany from mid-April.
Sebastian Szczygiel, CMO at Huuuge Casino said: “With our real-time multiplayer experience, Huuuge is re-defining what social gaming is, which provides extraordinary opportunities to increase reach and brand preference. The Specialist Works’ approach to the campaign has truly captured the Huuuge brand identity and their unique attribution model allows for advanced performance driven media buying.”
Martin Woolley, CEO at The Specialist Works said: “Huuuge Casino is an innovative brand and we are thrilled to put our combined media and creative skills to work. TV for Apps has the ability to monitor at what point a player downloads the game and tracks where they re-engage or start in-app purchases - these activities can be tracked, measured and optimised.”