Posted by: Mirri - A Division of Celloglas | Date added: Mon 20 Apr 2015
English wine producer Hush Heath Estate has created a limited edition metallic presentation box using Mirri materials
English wine producer Hush Heath Estate has created a limited edition presentation box housing 1 bottle of Balfour Brut Rosé 2010 and 2 Balfour Crystal Glasses. The gift set is sold at £76 and produced in the traditional Balfour brand colours of copper and green.
Balfour Brut Rosé 2010 is produced on the Hush Heath Estate which dates back to 1503. Located in the Kent countryside, Hush Heath Estate is the only English vineyard dedicated to the creation of Rosé sparkling wine.
The presentation box was cardboard engineered by Concept Packaging Ltd using Mirri materials. The box design was printed onto Mirri Pak Ultra 315mic silver material, which was mounted to a 1500mic white lined Smurfit Kappa greyboard. The internal fitment holding the bottle and two glasses was printed on MirriNor.
MirriNor is a silver laminated board that combines a high quality, metallic film from Mirri with a Smurfit Kappa patented microflute corrugated board. MirriNor is a strong, lightweight material. A 2 sided MirriNor 800mic material was used for the presentation box. As it is metallic both sides, the board could be folded to hold the glasses and bottle and reveal a metallic effect throughout, adding to the level of presentation. The MirriNor fitment was printed both sides in Balfour branded colours.
Hush Heath Marketing Manager Hilary Green commented, “We chose Mirri because it’s a fantastic material to communicate the premium nature of this presentation gift pack. The MirriNor fitment inside holds the wine and glasses in place securely and matches the metallic effect on the outer box perfectly, producing an overall sophisticated luxurious result”.
The artwork was processed using Color-Logic at the repro stage, allowing for the metallic colours to be referenced and reprinted on future production runs using the Color-Logic design suite. The box was UV litho printed and varnished inline by Color-logic licensed printer Oriel, based in Hull.
Richard Gillgrass, Managing Director at Celloglas and Mirri commented, “The Balfour Brut Rosé gift box combines two Mirri materials to create a stunning result. Mirri is a popular choice for premium gift packaging across many market sectors including high end drinks, cosmetics and confectionary. This is due to it’s high quality nature and wide range of metallic options available”.
500 copies of the limited edition presentation box were produced and are now on sale via the Hush Heath website shop www.hushheath.com
Unit 12C Exeter Way, Theale, READING, Berkshire, RG7 4AW Telephone 0118 930 3656
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