Search News


 

How OLIVER Turkey's Love Receipts turned the tiniest, most ignored piece of retail POS into a romantic game changer


How OLIVER Turkey's Love Receipts turned the tiniest, most ignored piece of retail POS into a romantic game changer

Posted by: Oliver Group | Date added: Mon 21 Aug 2017

Valentine’s Day is always overloaded with all those hearts, flowers, chocolates and that little dude with his bow and arrows everywhere.

So this year, OLIVER Turkey decided they'd change the rules of love for Migros Loyalty Card (Money Club Card) customers and surprise them in a way they’d never expect.

OLIVER used the one tiny retail item customers always receive, but never pay attention to. The humble cash receipt.

OLIVER designed Love Receipts, a tailor-made Valentine’s campaign called ‘A?k Tam Bana Göre’.

Love Receipts allowed Migros customers to write personalised romantic messages that would magically appear on the bottom of their Valentine’s Day sales receipts.

When Migros customers went shopping on the big day with their partner, all they had to do was send their message to OLIVER along with their Money Club Card number, which was the key to the whole programme. OLIVER backed this up with a special ‘A?k Tam Bana Göre’ Instagram page to encourage social engagement. 

When Migros customers discovered the secret romantic messages on their Love Receipts, it gave them an amazing surprise and also made them feel incredibly special in our world.

OLIVER gave away 100 pairs of cinema tickets to couples who shared their Love Receipts on Instagram #A?kTamBanaGöre. Over 6500 Valentine’s Day Love Receipts were printed, generating over 5 million engagements in 48 hours and increasing sales by 1.6 per cent over the previous Valentine’s Day. 

OLIVER also initiated a completely novel way of proposing marriage, which was taken up by no less than three different customers.

Other articles by Oliver Group:


OLIVER bolsters senior creative team with three new hires

OLIVER bolsters senior creative team with three new hires

In-house specialist OLIVER UK is bolstering its creative team with three key hires: Kevin Bratley joins as creative director, while brother-and-sister duo Jade and Lee Trott assume roles as art director and copywriter respectively.

Date added: Wed 01 Aug 2018


OLIVER appointed as lead design agency for Spire Healthcare

OLIVER appointed as lead design agency for Spire Healthcare

In-house specialist OLIVER UK has been appointed as the lead design agency for Spire Healthcare, a leading private healthcare provider in the UK.

Date added: Fri 29 Jun 2018


OLIVER creates film to make 3M the ‘Workers’ Choice’ for safety

OLIVER creates film to make 3M the ‘Workers’ Choice’ for safety

On-site agency OLIVER has unveiled its new installment in 3M’s Workers’ Choice campaign.

Date added: Tue 15 May 2018